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How to Improve ROAS in Your PPC Campaigns
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How to Improve ROAS in Your PPC Campaigns
Improve Google Ads Optimization Score: 8 Tips to Help Your Ads Perform at Their Full Potential
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Improve Google Ads Optimization Score: 8 Tips to Help Your Ads Perform at Their Full Potential
Performance Max Campaigns Guide for 2023
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Performance Max Campaigns Guide for 2023
Performance Max Guide: How to Diagnose Your Ecommerce Campaign Performance in 2023
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Performance Max Guide: How to Diagnose Your Ecommerce Campaign Performance in 2023
Google Display Network vs Programmatic Advertising: Which Should You Choose?
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Google Display Network vs Programmatic Advertising: Which Should You Choose?
AI-Powered Advertising: Recapping Google Marketing Live 2023
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AI-Powered Advertising: Recapping Google Marketing Live 2023
How to Create, Optimize, and Manage Google Responsive Search Ads
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How to Create, Optimize, and Manage Google Responsive Search Ads
PPC Analysis: How to Effectively Analyze Your Campaign Performance
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PPC Analysis: How to Effectively Analyze Your Campaign Performance
PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
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PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
7 Powerful Microsoft Ads Optimization Tips to Get More Conversions
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7 Powerful Microsoft Ads Optimization Tips to Get More Conversions
How B2B marketers can improve PPC targeting by segmenting CRM data
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How B2B marketers can improve PPC targeting by segmenting CRM data
10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
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10 Expert Tips to Create a High-Converting Video Landing Page for Your PPC Campaign
Do Not Start a PPC Agency in 2023 Until You've Understood These 7 Things
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Do Not Start a PPC Agency in 2023 Until You've Understood These 7 Things
What's New in Optmyzr: February 2022
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What's New in Optmyzr: February 2022
How to Improve Responsive Search Ads Performance
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How to Improve Responsive Search Ads Performance
PPC in 2022: Predicting the Unpredictable
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PPC in 2022: Predicting the Unpredictable
What's New in Optmyzr: March 2022
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What's New in Optmyzr: March 2022
PPC trends in 2023: 10 Experts Share Their Predictions and Recommendations
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PPC trends in 2023: 10 Experts Share Their Predictions and Recommendations
How to Use Audience Segmentation to Improve Ad Relevance and ROI
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How to Use Audience Segmentation to Improve Ad Relevance and ROI
Optmyzr Wrap 2021
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Optmyzr Wrap 2021
Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards
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Celebrating Excellence: Optmyzr's First Annual Digital Marketing Shero Awards
How to Manage and Optimize Your Performance Max Campaigns
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How to Manage and Optimize Your Performance Max Campaigns
Google's Changes the 'Remove Redundant Keywords' Recommendation: Here's How You Can Manage Automatic Keyword Deduplication Now
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Google's Changes the 'Remove Redundant Keywords' Recommendation: Here's How You Can Manage Automatic Keyword Deduplication Now
Why You Cannot Blindly Trust Google Ads Recommendations
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Why You Cannot Blindly Trust Google Ads Recommendations
What's New in Optmyzr: October 2022
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What's New in Optmyzr: October 2022
Google Ads Negative Keywords: 5 Effective Strategies for Ecommerce PPC Campaigns
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Google Ads Negative Keywords: 5 Effective Strategies for Ecommerce PPC Campaigns
Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday Season
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Performance Max: 5 Effective Ways to Safeguard Your Campaigns This Holiday Season
Google Ads Quality Score: What is it and why it still deserves your attention in 2022
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Google Ads Quality Score: What is it and why it still deserves your attention in 2022
4 Campaign Hygiene Optimizations for PPC Advertising Success
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4 Campaign Hygiene Optimizations for PPC Advertising Success
What's New in Optmyzr: September 2022
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What's New in Optmyzr: September 2022
4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4
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4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4
Optimizing ROI: How WebMechanix used value-based bidding to get the best leads
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Optimizing ROI: How WebMechanix used value-based bidding to get the best leads
Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
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Optimizing Campaign ROI: Get the Highest-Value Leads Your Ad Budget Will Allow
What's New in Optmyzr: July and August 2022
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What's New in Optmyzr: July and August 2022
Performance Max Campaign Tips for Retail and Ecommerce
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Performance Max Campaign Tips for Retail and Ecommerce
What's New in Optmyzr: Q2 2022
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What's New in Optmyzr: Q2 2022
How to Find Broken Landing Pages in Your Google Ads Campaigns?
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How to Find Broken Landing Pages in Your Google Ads Campaigns?
Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change
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Navigating Change in PPC: 6 Keys to Help PPC Marketers Adapt to Change
How to Do Conversion Value Adjustments in Google Ads
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How to Do Conversion Value Adjustments in Google Ads
How to Monitor New Search Queries in Google Ads Easily
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How to Monitor New Search Queries in Google Ads Easily
Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits
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Agile Target Layering: What It Is and How It Helps Maximize Your PPC Profits
The Complete Guide for B2B Lead Generation Using Google Ads: Experts Share Tips, Strategies, & Best Practices
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The Complete Guide for B2B Lead Generation Using Google Ads: Experts Share Tips, Strategies, & Best Practices
Thinking Outside the Box: How to Automatically Change Daily Budgets on Specific Dates
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Thinking Outside the Box: How to Automatically Change Daily Budgets on Specific Dates
How to Do Conversion Value Adjustments in Google Ads
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How to Do Conversion Value Adjustments in Google Ads
Google Responsive Search Ads: Here's Everything You Need to Know
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Google Responsive Search Ads: Here's Everything You Need to Know
Improve Google Ads Optimization Score: 8 Tips to Help Your Ads Perform at Their Full Potential
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Improve Google Ads Optimization Score: 8 Tips to Help Your Ads Perform at Their Full Potential
Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn't Worry About It
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Ad Strength for Responsive Search Ads: What Is It & Why You Shouldn't Worry About It
5 Ways to Reduce Ecommerce Fulfillment Costs Without Sacrificing Quality
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5 Ways to Reduce Ecommerce Fulfillment Costs Without Sacrificing Quality
Improve your search and shopping PPC campaigns in just 2 weeks
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Improve your search and shopping PPC campaigns in just 2 weeks
Take Your Ad Spend Further with Value-Based Bidding in Optmyzr
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Take Your Ad Spend Further with Value-Based Bidding in Optmyzr
What's New in Optmyzr: March 2022
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What's New in Optmyzr: March 2022
Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.
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Want to Increase Your Ecommerce Conversion Rate? Learn the 5 Factors That Influence It.
Optmyzr Lite: Free PPC marketing dashboard for small businesses
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Optmyzr Lite: Free PPC marketing dashboard for small businesses
Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
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Value-Based Bidding In Google Ads: How It Works, Best Practices & Pitfalls
PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
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PPC Leaders Tell Optmyzr How to Build an In-House PPC Team
What's New in Optmyzr: February 2022
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What's New in Optmyzr: February 2022
Optmyzr Wrap 2021
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Optmyzr Wrap 2021
What's New in Optmyzr: January 2022
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What's New in Optmyzr: January 2022
A Proven 5-Step Communication Model To Win Client Buy-In
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A Proven 5-Step Communication Model To Win Client Buy-In
Optmyzr's Guide to Google Ads Performance Max Campaigns
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Optmyzr's Guide to Google Ads Performance Max Campaigns
Building Better PPC Display Campaigns: What, Why & How
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Building Better PPC Display Campaigns: What, Why & How
What the Google Ads API change means for Wordstream and other tools
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What the Google Ads API change means for Wordstream and other tools
Dear WordStream Users, We've Got You Covered
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Dear WordStream Users, We've Got You Covered
The Essential Guide to Conducting Effective Keyword Research
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The Essential Guide to Conducting Effective Keyword Research
PPC in 2022: Predicting the Unpredictable
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PPC in 2022: Predicting the Unpredictable
How to Reduce Costs on your PPC Ads
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How to Reduce Costs on your PPC Ads
What's New in Optmyzr: November 2021
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What's New in Optmyzr: November 2021
The Optmyzr study on Responsive Search Ad performance
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The Optmyzr study on Responsive Search Ad performance
Things To Do Before You Set Up Your First Google Ads Campaign: A Checklist
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Things To Do Before You Set Up Your First Google Ads Campaign: A Checklist
PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
Article
PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
How Can D2C Brands Leverage PPC Ads to Drive Customer Acquisition?
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How Can D2C Brands Leverage PPC Ads to Drive Customer Acquisition?
How to Keep Your PPC Ads On Even When Inventory Is Low
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How to Keep Your PPC Ads On Even When Inventory Is Low
Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization
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Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization
How to Improve ROAS in Your PPC Campaigns
Article
How to Improve ROAS in Your PPC Campaigns
What's New in Optmyzr: October 2021
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What's New in Optmyzr: October 2021
How to Optimize Your Smart Shopping Campaigns
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How to Optimize Your Smart Shopping Campaigns
Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy
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Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy
How to Make Your Shopping Campaigns Profitable
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How to Make Your Shopping Campaigns Profitable
How to Use First-Party Data for PPC Campaigns
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How to Use First-Party Data for PPC Campaigns
Optmyzr's Q4 2021 Guide to Search & Shopping PPC
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Optmyzr's Q4 2021 Guide to Search & Shopping PPC
Why container shipping delays are a big deal for eCommerce PPC in 2021
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Why container shipping delays are a big deal for eCommerce PPC in 2021
What's New in Optmyzr: Q3 2021
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What's New in Optmyzr: Q3 2021
5 Optimizations to Boost Amazon PPC Profitability
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5 Optimizations to Boost Amazon PPC Profitability
Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes
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Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes
How Lead Tracking Can Improve Google Ads ROI
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How Lead Tracking Can Improve Google Ads ROI
7 Things to Know Before Starting a PPC Agency
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7 Things to Know Before Starting a PPC Agency
8 Engagement Trigger Ideas to Use In Your Retargeting Campaigns
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8 Engagement Trigger Ideas to Use In Your Retargeting Campaigns
So Google Ads is hiding your PPC data. What now?
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So Google Ads is hiding your PPC data. What now?
Google to Sunset Expanded Text Ads: Here's How to Build Good Responsive Search Ads
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Google to Sunset Expanded Text Ads: Here's How to Build Good Responsive Search Ads
Optmyzr Update Log – September 2021
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Optmyzr Update Log – September 2021
Here's why Quality Score still deserves PPC's attention in 2021
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Here's why Quality Score still deserves PPC's attention in 2021
An easier way to exclude individual Google Search Partners placements
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An easier way to exclude individual Google Search Partners placements
Google Ads: How optimized targeting is different from audience expansion
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Google Ads: How optimized targeting is different from audience expansion
All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
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All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays
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Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays
What are Call Conversions in PPC Marketing?
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What are Call Conversions in PPC Marketing?