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Skai
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Shelf Intelligent Media: Connect retail insight to media optimization for maximum retail media performance
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Skai Introduces Enhanced Solution for App Marketers
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Essential Capabilities of a Next-Gen Retail Media Advertising Platform
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Amazon Prime Day 2024: Skai Strategies for Success During the Event
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The Evolution of Apple Search Ads, Post 3: Capturing Early Interest with Search Tab Ads
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Walmart Deal Days: Five Final Marketer Tips for the Big Event
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Monthly Paid Media Spend Snapshot – June 2024
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Monthly Industry Snapshot – June 2024
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Unlocking Incrementality Insights in Retail Media: Six Innovative Approaches
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Spending and Pricing Trends Across Paid Search, Social Advertising, and Retail Media
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Maximizing Amazon Prime Day 2024 with Amazon Marketing Stream
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The False Dichotomy of Walled Gardens vs. Open Web: Embracing an Omnichannel Future
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Meet the Smartest Marketer in the Room (Hint: Thanks to Strategic Media Forecasting, It's You!)
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Making Marketing Measurement and Optimization Work Without Cookies
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Skai's 18 Years of Paid Search Innovation and Milestone Capabilities
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Redefining Ad Creative and Personalization Best Practices in the Post-Cookie World
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Precision Marketing in the New Age: Targeting and Bidding Beyond Cookies
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The Skai Five: 5 Things You May Be Missing About LinkedIn Ads
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How to Adapt Research and Planning for the Post-Cookie Marketing Landscape
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Amazon Prime Day 2024: Optimize Non-Amazon Channels Effectively with Amazon Attribution
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Sam's Club MAP Negative Keywords Offer Transparency and Control to Retail Media Marketers
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Amazon Prime Day 2024: The Full-Funnel Game Plan
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Introduction to Walmart Connect In-Store Measurement Capabilities
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The Road to the Best Bid: Microsoft Advertising Automated Bidding with Skai's Signal Enhancement
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Amazon Prime Day 2024: Master Ad Types for a Full-Funnel Portfolio
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Key Takeaways from the Skai Q1 2024 Quarterly Trends Report
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Amazon Prime Day 2024. Using Amazon Marketing Cloud for the Full-Funnel Event
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Monthly Paid Media Spend Snapshot – April 2024
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Crafting a Winning Post-Cookie Game Plan: Three Essential Principles
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Skai's Added Value to Google Value-Based Bidding
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Monthly Paid Media Spend Snapshot – March 2024
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The Evolution of Apple Search Ads: Post 1 – The Omnichannel Opportunity for App Marketers
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Mastering Commerce Media: The ShopAble 2024 Conference Recap
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Attention, Non-Endemics: You Don't Sell on Amazon, But You Can Still Use the Power of Amazon Ads
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Instacart Advertising: Unleashing Your Brand's Potential Across the Customer Journey
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As Brand and Performance Converge, How Can Marketers Best Forecast & Plan?
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Monthly Industry Snapshot – March 2024
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Microsoft Advertising PMax + Skai Campaign Mirroring: A Synergy of Innovation and Performance
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Diversify Your Retail Media Portfolio: Five Unique Retail Media Networks to Expand Your Reach
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The State of Retail Media 2024 Report: Opportunities for Omnichannel Growth
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Fill the Retail Media Funnel with Walmart Connect Sponsored Videos and Sponsored Brands
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Is Your Brand Ready for Retail Media's Biggest Year Ever?
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Monthly Paid Media Spend Snapshot – February 2024
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Stay Ahead of the Curve: Leverage Skai with the Microsoft Audience Network as Cookies Phase Out
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Unraveling Snapchat Ads for Ultimate Success: It's the Little Details That Matter Most
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How to Demonstrate Retail Media Mastery in Joint Business Plan (JBP) Negotiations
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From Awareness to Purchase: The Full-Funnel Power of TikTok Video Shopping Ads
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Monthly Paid Media Spend Snapshot – January 2024
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Search Marketers! February is Broad Match Month
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Part 1: Retail Media Standardization-Is It Possible? Is It Even Necessary?
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Part 2: Retail Media Standardization–It All Starts With Greater Transparency
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The Future Of (Retail) Media Is Full-Funnel, Programmatic, And Omnichannel: An Interview With Nich Weinheimer
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Part 3: Retail Media Standardization–How Connected Data Drives Better Results
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Part 5: Retail Media Standardization–What We Need From Retailers
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Monthly Industry Snapshot – December 2023
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Monthly Paid Media Spend Snapshot – December 2023
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Part 4: Retail Media Standardization–Forget Standardization. Give Advertisers Control
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Retail Media Incrementality: How to Navigate the Complexities and Win
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Monthly Industry Snapshot – November 2023
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AI Placement Modifiers: Maximize performance efficiency for your Amazon Sponsored Products
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The Surprising Turnaround of Google's Broad Match: 4 Reasons Why You Should Give It a Second Chance
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Black Friday Wins the Cyber 5 Weekend for Retail Media Ad Spending
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Taking stock of Black Friday ad performance
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Spending and Pricing Trends Across Paid Search, Social Advertising, and Retail Media
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How To Use AI in Today's Digital Marketing World
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Enhancing Amazon Ads Efficiency: OMD Elevates Philips' ROAS by 8% through Skai's Budget and Dayparting Capabilities
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Monthly Industry Snapshot – October 2023
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The Skai 5: Five Questions with Skai's Casey Gordon on Solving Marketing Creative Challenges
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Trending Products: Shift budget according to product demand with key insights
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The Skai 5: Five Questions with Crissi Cupak
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Using AI and Machine Learning to Help Protect Your Brand and Sculpt Traffic
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Creative Center: Cross-Channel Campaign Asset Consolidation
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The Future of Marketing is Omnichannel: 7 Success Stories
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The Smarter Way to Advertise: Retail Media Platforms Deliver Results
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Future Beauty Labs exceeds ROAS goals for three brands with Skai's AI Dayparting powered by Amazon Marketing Stream
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Save Time and Improve Marketing Performance with Two New Skai Capabilities
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Instant Presentation
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October 2023 Omnichannel Forum: How Could 2024 Media Plans Need to Change to be Omnichannel?
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Best Practices Center: Unlock the full potential of Skai with handpicked expert recommendations
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Breaking down monthly trends across digital channels by industry category
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Were Big Deal Days a big deal?
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Monthly Paid Media Spend Snapshot – September 2023
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Complete Guide: Amazon Ads
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Complete Guide: What Is Walled Garden Media?
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Take Your Microsoft Campaigns to the Next Level with Skai's Performance Max Support
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Introducing the Skai Creative Center: The Single Source for All Your Creative Assets
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The Skai 5: Five Consumer Holiday Insights That Can Help Marketers Win the Season
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Unwrapping Skai's 'Gifts' for a Very Merry Holiday Season: Part 5, Data Intelligence
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[WATCH THE INTERVIEW] Exploring Amazon Advertising: Brent Zahradnik of AMZPathfinder
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Unwrapping Skai's 'Gifts' for a Very Merry Holiday Season: Part 3, Paid Search Keepsakes
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Skai's Retail Media Thursdays, Episode 21: Oliver Shayer from Boots UK
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Destination Optimization
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Monthly Paid Media Spend Snapshot – August 2023
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Skai Shines in G2's Grid® Report Fall 2023: Leading the Charge in Cross-Channel Advertising
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[INFOGRAPHIC] Turn 2022 Learnings into 2023 Earnings: Improve Your Upcoming Holiday Marketing Campaigns
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Unwrapping Skai's 'Gifts' for a Very Merry Holiday Season: Part 1, Artificial Intelligence
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