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Charting a Course for Google's Cookie Deprecation
Charting a Course for Google's Cookie Deprecation
Nov 11, 2023
Article
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Stand Out From the Crowd During the Holidays - A Guide for E-commerce Brands
Stand Out From the Crowd During the Holidays - A Guide for E-commerce Brands
Jun 20, 2022
Article
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Introducing The Smartly.io Asset Library: Leverage Your Assets Across Platforms
Introducing The Smartly.io Asset Library: Leverage Your Assets Across Platforms
Jun 20, 2022
Article
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Smartly.io Becomes an Official Pinterest Marketing Partner
Smartly.io Becomes an Official Pinterest Marketing Partner
Jun 20, 2022
Article
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Not Your Typical Tech Support – Introducing Our Service Operations Team
Not Your Typical Tech Support – Introducing Our Service Operations Team
Jun 20, 2022
Article
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A New Way to Optimize Campaigns with User-Sentiment Scores in Real-Time
A New Way to Optimize Campaigns with User-Sentiment Scores in Real-Time
Jun 20, 2022
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3 Steps to Activate Fluid Budgets with Predictive Budget Allocation
3 Steps to Activate Fluid Budgets with Predictive Budget Allocation
Dec 11, 2024
Article
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Balancing People and Profit: Pinterest's Approach to Technology, Emotional Well-Being & Responsible Business Practices
Balancing People and Profit: Pinterest's Approach to Technology, Emotional Well-Being & Responsible Business Practices
Dec 11, 2024
Article
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2025 Digital Advertising Trends: Benchmarks for the Digital Advertiser
2025 Digital Advertising Trends: Benchmarks for the Digital Advertiser
Dec 11, 2024
Article
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Benchmark Data: Black Friday CPM Trends for the Digital advertiser
Benchmark Data: Black Friday CPM Trends for the Digital advertiser
Dec 11, 2024
Article
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The Rise of Conversational Ads: Creating Personal Connections That Drive Sales
The Rise of Conversational Ads: Creating Personal Connections That Drive Sales
Dec 11, 2024
Article
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Smartly's AI-Powered PBA: The Future of Cross-Channel Budget Optimization is Now
Smartly's AI-Powered PBA: The Future of Cross-Channel Budget Optimization is Now
Nov 11, 2024
Case Study
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Amazon Ads: The Power of AI in Full-Funnel Marketing
Amazon Ads: The Power of AI in Full-Funnel Marketing
Nov 11, 2024
Case Study
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Why Women's Sports Are the Next Big Play
Why Women's Sports Are the Next Big Play
Nov 11, 2024
Article
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Smartly Named a Leader in the The Forrester Wave: Creative Advertising Technologies, Q4 2024
Smartly Named a Leader in the The Forrester Wave: Creative Advertising Technologies, Q4 2024
Nov 11, 2024
Case Study
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Unlocking Full-Funnel Potential: 4 Strategies for Modern Commerce
Unlocking Full-Funnel Potential: 4 Strategies for Modern Commerce
Nov 11, 2024
Case Study

Articles

406
Balancing People and Profit: Pinterest's Approach to Technology, Emotional Well-Being & Responsible Business Practices
Balancing People and Profit: Pinterest's Approach to Technology, Emotional Well-Being & Responsible Business Practices
2025 Digital Advertising Trends: Benchmarks for the Digital Advertiser
2025 Digital Advertising Trends: Benchmarks for the Digital Advertiser
Benchmark Data: Black Friday CPM Trends for the Digital advertiser
Benchmark Data: Black Friday CPM Trends for the Digital advertiser
3 Steps to Activate Fluid Budgets with Predictive Budget Allocation
3 Steps to Activate Fluid Budgets with Predictive Budget Allocation
The Rise of Conversational Ads: Creating Personal Connections That Drive Sales
The Rise of Conversational Ads: Creating Personal Connections That Drive Sales
Why Women's Sports Are the Next Big Play
Why Women's Sports Are the Next Big Play
Advancing Advertising for Good: Pinterest's Commitment to Positivity and Mental Well-being
Advancing Advertising for Good: Pinterest's Commitment to Positivity and Mental Well-being
ADVANCE 2024: Why Meaningful Ad Engagement Calls For a Simplified Workflow
ADVANCE 2024: Why Meaningful Ad Engagement Calls For a Simplified Workflow
ADVANCE 2024: Google, Meta, Pinterest, Snap, and TikTok Come Together to Talk Advertising For Good
ADVANCE 2024: Google, Meta, Pinterest, Snap, and TikTok Come Together to Talk Advertising For Good
From Brand Love to Cultural Change: What it Takes to Succeed in Advertising
From Brand Love to Cultural Change: What it Takes to Succeed in Advertising
TikTok's Perspective on Leveraging AI for Deeper Audience Connections
TikTok's Perspective on Leveraging AI for Deeper Audience Connections
4 Ways AI is Revolutionizing Ad Storytelling
4 Ways AI is Revolutionizing Ad Storytelling
ADVANCE 2024: The 5 Waves of Creative Change Fueled by AI
ADVANCE 2024: The 5 Waves of Creative Change Fueled by AI
How Noom Enhanced Scalability with Google Demand Gen Campaigns
How Noom Enhanced Scalability with Google Demand Gen Campaigns
How to ADVANCE Your Creative Insights Into Tactical Campaign Moves
How to ADVANCE Your Creative Insights Into Tactical Campaign Moves
5 Ways to Improve Cross Channel Advertising For Holiday Shopping and Beyond
5 Ways to Improve Cross Channel Advertising For Holiday Shopping and Beyond
5 Reasons to Attend ADVANCE 2024
5 Reasons to Attend ADVANCE 2024
5 Strategic Ad Takeaways from Cannes 2024
5 Strategic Ad Takeaways from Cannes 2024
The State of Digital Creative: New Research Report Highlights The Universal Truths of Creative Excellence
The State of Digital Creative: New Research Report Highlights The Universal Truths of Creative Excellence
Driving Efficiency and Effectiveness: ‍PwC Evaluates the Smartly Platform
Driving Efficiency and Effectiveness: ‍PwC Evaluates the Smartly Platform
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Case Studies

156
Unlocking Full-Funnel Potential: 4 Strategies for Modern Commerce
Unlocking Full-Funnel Potential: 4 Strategies for Modern Commerce
Smartly's AI-Powered PBA: The Future of Cross-Channel Budget Optimization is Now
Smartly's AI-Powered PBA: The Future of Cross-Channel Budget Optimization is Now
Smartly Named a Leader in the The Forrester Wave: Creative Advertising Technologies, Q4 2024
Smartly Named a Leader in the The Forrester Wave: Creative Advertising Technologies, Q4 2024
AI-Driven Creative Strategies: 5 Game-Changing Possibilities
AI-Driven Creative Strategies: 5 Game-Changing Possibilities
Amazon Ads: The Power of AI in Full-Funnel Marketing
Amazon Ads: The Power of AI in Full-Funnel Marketing
Noom Achieves Scale and Efficiency with Google Demand Gen Campaigns
Noom Achieves Scale and Efficiency with Google Demand Gen Campaigns
How foodpanda Unlocked Meta's Catalog Product Video Using Existing Static Catalog
How foodpanda Unlocked Meta's Catalog Product Video Using Existing Static Catalog
LUISAVIAROMA increases ROAS on TikTok using image templates for Shopping Ads
LUISAVIAROMA increases ROAS on TikTok using image templates for Shopping Ads
DFS Furniture Leveraged Smartly Automation To Unlock Performance On Pinterest
DFS Furniture Leveraged Smartly Automation To Unlock Performance On Pinterest
Display personalisation pays off: Specsavers achieve 38% lower CPA
Display personalisation pays off: Specsavers achieve 38% lower CPA
How Foot Locker Stepped Into a Gen AI Marketing Journey
How Foot Locker Stepped Into a Gen AI Marketing Journey
RIU's User-Generated Content Boosts Video Views by 105%
RIU's User-Generated Content Boosts Video Views by 105%
GroupM Netherlands decrease traffic acquisition costs by 25%
GroupM Netherlands decrease traffic acquisition costs by 25%
Publicis use Smartly to reduce the bounce rate of the Abu Dhabi Tourism Board's campaigns by 50%
Publicis use Smartly to reduce the bounce rate of the Abu Dhabi Tourism Board's campaigns by 50%
Collaborative Success Revolutionizing Ralph Lauren's Google's PMax Ad Strategy
Collaborative Success Revolutionizing Ralph Lauren's Google's PMax Ad Strategy
Emma Sleep's New Era of Creative with Generative AI
Emma Sleep's New Era of Creative with Generative AI
How Börlind slashed CPO by 50% Partnering with GroupM and Smartly.io
How Börlind slashed CPO by 50% Partnering with GroupM and Smartly.io
HelloFresh Cooks Up Enhanced ASC Campaign Results
HelloFresh Cooks Up Enhanced ASC Campaign Results
TUI Taps Into High-Intent Travel Audiences Early in their Journeys
TUI Taps Into High-Intent Travel Audiences Early in their Journeys
Monster's Setup with personalized designed creatives that slash CPA by more than 50%
Monster's Setup with personalized designed creatives that slash CPA by more than 50%
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Powering beautifully effective ads. Smartly.io automates every step of social advertising to unlock greater performance and creativity.

We are a global team of over 800+ Smartlies, building a platform that automates creative production and ad buying at scale. We manage 4 billion euros in ad spend and serve more than 650 brands worldwide, including eBay, Uber and TechStyle. Our team has footholds in 17 cities around the world and represents 68 different nationalities.

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