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Toplyne

Toplyne

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5 Fool-Proof Steps For B2C Product Led Growth
Article
5 Fool-Proof Steps For B2C Product Led Growth
Product Led Growth as a force for good
Article
Product Led Growth as a force for good
Your Ultimate Guide to a Holistic SaaS Pricing Strategy
Article
Your Ultimate Guide to a Holistic SaaS Pricing Strategy
Why PLG companies dominate the Forbes Cloud 100 list ☁️
Article
Why PLG companies dominate the Forbes Cloud 100 list ☁️
How to - The Growth Manager Workspace 🏢
Article
How to - The Growth Manager Workspace 🏢
Top 7 PLG Examples: Companies That Aced Product Led Growth
Article
Top 7 PLG Examples: Companies That Aced Product Led Growth
The Ultimate Guide to Product Led Sales (Process, Benefits)
Article
The Ultimate Guide to Product Led Sales (Process, Benefits)
The Product-Led Growth glossary
Article
The Product-Led Growth glossary
Cloudflare's Outage and other 🔥 takes from the PLG world!
Article
Cloudflare's Outage and other 🔥 takes from the PLG world!
How to GROW without really trying... for Dummies! All hail the power law, exceptions becoming the norm, and more...
Article
How to GROW without really trying... for Dummies! All hail the power law, exceptions becoming the norm, and more...
Save one day every week with ClickUp
Article
Save one day every week with ClickUp
Engineering Culture at Toplyne
Article
Engineering Culture at Toplyne
Announcing our new integration with Uber
Article
Announcing our new integration with Uber
Happier with Zapier
Article
Happier with Zapier
PWA update notifications in a React app
Article
PWA update notifications in a React app
How to buy communities and influence people, Shopify's rocky year, conversions aren't magic, and more...
Article
How to buy communities and influence people, Shopify's rocky year, conversions aren't magic, and more...
The Ultimate Guide to SaaS Pricing Models
Article
The Ultimate Guide to SaaS Pricing Models
Out with the barriers to entry, the anatomy of a PQL, the CIO is the last to know, and more...
Article
Out with the barriers to entry, the anatomy of a PQL, the CIO is the last to know, and more...
LIVE 🔴 from Salesforce Tower, Code = Alpha, ageing like fine wine, and more...
Article
LIVE 🔴 from Salesforce Tower, Code = Alpha, ageing like fine wine, and more...
Growing 12x in one year... No big Deel
Article
Growing 12x in one year... No big Deel
Why we're building for a product-led world 🚀
Article
Why we're building for a product-led world 🚀
Softr: Lego meets No-Code
Article
Softr: Lego meets No-Code
Why we're building for a product-led world 🚀
Article
Why we're building for a product-led world 🚀
Yotpo - The full-stack eCom marketing... flamingo?
Article
Yotpo - The full-stack eCom marketing... flamingo?
The $2B Calm Rocketship
Article
The $2B Calm Rocketship
The trillion dollar question... ANSWERED! The Mount Rushmore of SEO, and more...
Article
The trillion dollar question... ANSWERED! The Mount Rushmore of SEO, and more...
'Cause this is Qwilr 🕺
Article
'Cause this is Qwilr 🕺
Posthog - the all-in-one Product Analytics Suite
Article
Posthog - the all-in-one Product Analytics Suite
Do you even recur bro? Nearly 69% IRR, the biggest mistake in any VCs career, and more...
Article
Do you even recur bro? Nearly 69% IRR, the biggest mistake in any VCs career, and more...
The explosive growth of OnlyFans
Article
The explosive growth of OnlyFans
Calendly: enabling series A's since 2013, that 70s show - the PLG edition, how to run a company for Dummies, and more...
Article
Calendly: enabling series A's since 2013, that 70s show - the PLG edition, how to run a company for Dummies, and more...
A $196M mistake 🙊, Fortune favors the distributed 💰, Avengers assemble , and more...
Article
A $196M mistake 🙊, Fortune favors the distributed 💰, Avengers assemble , and more...
Clash of Clan's elixir and gold - Product Led Growth
Article
Clash of Clan's elixir and gold - Product Led Growth
Substack 1 - NYT 0, Deel races to $100m ARR, "scheduled maintenance" grounds Jira, and more...
Article
Substack 1 - NYT 0, Deel races to $100m ARR, "scheduled maintenance" grounds Jira, and more...
The undefeated, undisputed GOAT of SEO! Any publicity is good publicity, PLG companies don't do sal-..., and more
Article
The undefeated, undisputed GOAT of SEO! Any publicity is good publicity, PLG companies don't do sal-..., and more
Building predictability into product-led growth 🔮
Article
Building predictability into product-led growth 🔮
Zapier proves PLG prints $s faster than the Fed, fundraising like a Superhuman, the Google of Code, and more...
Article
Zapier proves PLG prints $s faster than the Fed, fundraising like a Superhuman, the Google of Code, and more...
Bloodbath in the public markets, Andreesen's Law of irrelevance, go niche or go home, and more...
Article
Bloodbath in the public markets, Andreesen's Law of irrelevance, go niche or go home, and more...
To err is human. To forgive, Grammarly
Article
To err is human. To forgive, Grammarly
Perpetual motion machines are REAL... They're called SaaS cos! Replit shows some serious curves, evolution of pricing, and more...
Article
Perpetual motion machines are REAL... They're called SaaS cos! Replit shows some serious curves, evolution of pricing, and more...
'Cause this is Qwilr 🕺
Article
'Cause this is Qwilr 🕺
Transformers: The rise and rise of Hugging Face
Article
Transformers: The rise and rise of Hugging Face
Sales productivity? Dooly noted.
Article
Sales productivity? Dooly noted.
Salvador DALL.E, the Whiteboard Wars, Grafana raises $240M, and more...
Article
Salvador DALL.E, the Whiteboard Wars, Grafana raises $240M, and more...
What is Product Led Growth (PLG) and Why is it an Existential Need?
Article
What is Product Led Growth (PLG) and Why is it an Existential Need?
Kafka-esque growth, Truly Madly Dooly, Always go full enterprise, and more...
Article
Kafka-esque growth, Truly Madly Dooly, Always go full enterprise, and more...
The Webflow state of mind
Article
The Webflow state of mind
Airtable's valuation crosses $10B, Superhuman open-sources success, famous last words of pre-IPO PLG companies, Replit's audacious vision, and more...
Article
Airtable's valuation crosses $10B, Superhuman open-sources success, famous last words of pre-IPO PLG companies, Replit's audacious vision, and more...
Prediction! ClickUp to win the Superbowl, PLG ages like fine wine, a shade of narcissism
Article
Prediction! ClickUp to win the Superbowl, PLG ages like fine wine, a shade of narcissism
Destroy ALL friction, rave in Vegas (RSVP), building the world's best kept secret, and more...
Article
Destroy ALL friction, rave in Vegas (RSVP), building the world's best kept secret, and more...
Every interface (is a /needs) Maze
Article
Every interface (is a /needs) Maze
Universal basic computing, TAM is a social construct, Stripe drives into Detroit, and more...
Article
Universal basic computing, TAM is a social construct, Stripe drives into Detroit, and more...
You can't go Wrong with Gong
Article
You can't go Wrong with Gong
Is PLG just B2B viral growth? The USS Shopify thesis, memes are worth a thousand words, and more...
Article
Is PLG just B2B viral growth? The USS Shopify thesis, memes are worth a thousand words, and more...
Waitlists have a shelf life, why doesn't Java collect itself? Water, water everywhere, and more...
Article
Waitlists have a shelf life, why doesn't Java collect itself? Water, water everywhere, and more...
Krisp.ai: The noisefighting superhero
Article
Krisp.ai: The noisefighting superhero
You can't go Wrong with Gong
Article
You can't go Wrong with Gong
Death of 100x ARR... (maybe), Epic SaaS battles of HISTORY, web2 WAGMI, and more...
Article
Death of 100x ARR... (maybe), Epic SaaS battles of HISTORY, web2 WAGMI, and more...
Meme led growth, NRR solves all problems, preaching to the choir, and more...
Article
Meme led growth, NRR solves all problems, preaching to the choir, and more...
How Postman built a $5.6B developer community 👩🏻‍💻
Article
How Postman built a $5.6B developer community 👩🏻‍💻
Lusha and the science of super-targeted prospecting
Article
Lusha and the science of super-targeted prospecting
How Miro grew 3x YoY, Twilio's sales motion, PLG metrics, and more...
Article
How Miro grew 3x YoY, Twilio's sales motion, PLG metrics, and more...
Figma's PMF test, website visits in 2022, a PLG nitroboost, bring back maps, and more...
Article
Figma's PMF test, website visits in 2022, a PLG nitroboost, bring back maps, and more...
15 Notion Alternatives
Article
15 Notion Alternatives
New OpenPhone, who dis?
Article
New OpenPhone, who dis?
2021 in memes: the PLG version
Article
2021 in memes: the PLG version
SaaStr is back, Amplitude goes public, mmhmm launches its iOS app, and more...
Article
SaaStr is back, Amplitude goes public, mmhmm launches its iOS app, and more...
Newton's law of product-led growth! How fast is SaaS compounding?
Article
Newton's law of product-led growth! How fast is SaaS compounding?
Is PLG freemium rebranded? Notion at $10B, Microsoft acquires Ally, and more...
Article
Is PLG freemium rebranded? Notion at $10B, Microsoft acquires Ally, and more...
PLG CRM: What it is and why you don't need one
Article
PLG CRM: What it is and why you don't need one
ZenDesk's founder gets his pay day💰& the cardinal laws of Growth 🎯
Article
ZenDesk's founder gets his pay day💰& the cardinal laws of Growth 🎯
The cloud proves Einstein was right! Growing 3900% for dummies, Hashicorp files for IPO, and more...
Article
The cloud proves Einstein was right! Growing 3900% for dummies, Hashicorp files for IPO, and more...
How Supabase is taking on the Goliath of Backend-as-a-Service
Article
How Supabase is taking on the Goliath of Backend-as-a-Service
WTF are PLG CRMs, expanding your BottomLyne, Content 101, and more!
Article
WTF are PLG CRMs, expanding your BottomLyne, Content 101, and more!
Clearbit: The rocket fuel 'enriching' PLG sales
Article
Clearbit: The rocket fuel 'enriching' PLG sales
Existential Unicorns 🦄  Growing like Replit 👩🏻‍💻  ClickUp' cute boo boo 🩹, and more...
Article
Existential Unicorns 🦄 Growing like Replit 👩🏻‍💻 ClickUp' cute boo boo 🩹, and more...
Linktree: You like personality? I got 8 of 'em.
Article
Linktree: You like personality? I got 8 of 'em.
Asynchronous funding rounds - Danke, Loom! The Return of the Power Law, Is PLG the end of sales, and more...
Article
Asynchronous funding rounds - Danke, Loom! The Return of the Power Law, Is PLG the end of sales, and more...
The Postman Cinematic Universe, the land of half-blood princes, 1000x ARR multiples, and more...
Article
The Postman Cinematic Universe, the land of half-blood princes, 1000x ARR multiples, and more...
Black Mirror's SaaS collab, Google Maps for Zelda, Super(loom)inal communication, and more...
Article
Black Mirror's SaaS collab, Google Maps for Zelda, Super(loom)inal communication, and more...
Product Led Growth vs Sales Led Growth: Which One's Right For You?
Article
Product Led Growth vs Sales Led Growth: Which One's Right For You?
Can non-SaaS be PLG? Gitlab goes public, Stripe acquires Recko, and more...
Article
Can non-SaaS be PLG? Gitlab goes public, Stripe acquires Recko, and more...
15 things we're excited to build with $15M 💰
Article
15 things we're excited to build with $15M 💰
Superhuman's secret to success, the OnlyFans of podcasting, Notion's latest acquisition, and more...
Article
Superhuman's secret to success, the OnlyFans of podcasting, Notion's latest acquisition, and more...
What is a Freemium pricing model in SaaS?
Article
What is a Freemium pricing model in SaaS?
Descript: A Billion-dollar Detour?
Article
Descript: A Billion-dollar Detour?
Canva raises at $40B, Mailchimp acquired for $12B, Grammarly's SDK launch, and more...
Article
Canva raises at $40B, Mailchimp acquired for $12B, Grammarly's SDK launch, and more...
Product-Led Onboarding: Why Onboarding is important for PLG
Article
Product-Led Onboarding: Why Onboarding is important for PLG
Freshworks goes public,  Fivetran raises at $5.6B, and more...
Article
Freshworks goes public, Fivetran raises at $5.6B, and more...
Top 10 Product-Analytics Tools for your Product-Led Growth Stack
Article
Top 10 Product-Analytics Tools for your Product-Led Growth Stack
Is it ZAPPier or ZAPEier... ANSWERED! Balaji was right (again), Wall Street says PLGeez, and more...
Article
Is it ZAPPier or ZAPEier... ANSWERED! Balaji was right (again), Wall Street says PLGeez, and more...
Growth ❤️ Experimentation
Article
Growth ❤️ Experimentation
PLG CRM: Curing symptoms, not diseases 🦠
Article
PLG CRM: Curing symptoms, not diseases 🦠
The PLG engine that powered Webflow to a $2.1B valuation
Article
The PLG engine that powered Webflow to a $2.1B valuation
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