Correlated

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The State of the B2B Podcast Listener
Unlocked
The State of the B2B Podcast Listener
Sep 18, 2023
Report
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How to Use Freemium Products to Gain Paying Customers | David Rostan, Revenue at Stonly; Ex-Calendly | Correlated Podcast
How to Use Freemium Products to Gain Paying Customers | David Rostan, Revenue at Stonly; Ex-Calendly | Correlated Podcast
Dec 26, 2021
Podcast Episode
Correlated Correlated
The Four Pillars of Trimble's Product Led Growth Strategy | Correlated Blog
The Four Pillars of Trimble's Product Led Growth Strategy | Correlated Blog
Sep 26, 2021
Article
Correlated Correlated
Want to drive expansion revenue? Sales needs to lead the charge | Correlated Blog
Want to drive expansion revenue? Sales needs to lead the charge | Correlated Blog
Aug 26, 2021
Article
Correlated Correlated
3 Ways to Score PQLs and the Most Common PLG Challenges with Andrew Capland | Correlated Blog
3 Ways to Score PQLs and the Most Common PLG Challenges with Andrew Capland | Correlated Blog
Oct 26, 2021
Article
Correlated Correlated
What is a Product-Led Growth (PLG) CRM? | Correlated Blog
What is a Product-Led Growth (PLG) CRM? | Correlated Blog
Aug 26, 2021
Article
Correlated Correlated
OpenView's #PLG123 video on Correlated - see what they say | Correlated Blog
OpenView's #PLG123 video on Correlated - see what they say | Correlated Blog
Sep 26, 2021
Video
Correlated Correlated
How to Effectively Roll Out a Product Led Growth (PLG) Model | Franciska Dethlefsen, Head of PLG at Amplitude | Correlated Podcast
How to Effectively Roll Out a Product Led Growth (PLG) Model | Franciska Dethlefsen, Head of PLG at Amplitude | Correlated Podcast
Jan 27, 2023
Podcast Episode
Correlated Correlated
Your Product Qualified Lead (PQL) strategy is wrong, here's how to fix it | Correlated Blog
Your Product Qualified Lead (PQL) strategy is wrong, here's how to fix it | Correlated Blog
Jan 26, 2022
Article
Correlated Correlated
How to Use PLG Data to Drive Growth | Trevor Greyson, GTM Technology & Ops at Miro | Correlated Podcast
How to Use PLG Data to Drive Growth | Trevor Greyson, GTM Technology & Ops at Miro | Correlated Podcast
Dec 27, 2022
Article

Latest Content

The Juice Claimed The Juice
🧃
The State of the B2B Podcast Listener
Unlocked
The State of the B2B Podcast Listener
Sep 18, 2023
Report
Correlated Correlated
How to do B2B account scoring, a practical guide
How to do B2B account scoring, a practical guide
Aug 27, 2023
Article
Correlated Correlated
Why you need Correlated to run your PLG motion, even if you have Reverse ETL
Why you need Correlated to run your PLG motion, even if you have Reverse ETL
Jul 27, 2023
Article
Correlated Correlated
The devtools sales playbook | Correlated Blog
The devtools sales playbook | Correlated Blog
Jul 27, 2023
Article
Correlated Correlated
Transitioning from Sales Led to Product Led: Chris Reuter, Prefect's Head of Growth
Transitioning from Sales Led to Product Led: Chris Reuter, Prefect's Head of Growth
Jun 27, 2023
Podcast Episode
Correlated Correlated
Building the customer lifecycle engine at Slack | Jake Meltzer, Senior Director, Growth/Lifecycle at Ironclad
Building the customer lifecycle engine at Slack | Jake Meltzer, Senior Director, Growth/Lifecycle at Ironclad
Jun 27, 2023
Podcast Episode
Correlated Correlated
What will product-led GTM look like in 2023 and beyond | Pulkit Agrawal, CEO/Co-Founder at Chameleon
What will product-led GTM look like in 2023 and beyond | Pulkit Agrawal, CEO/Co-Founder at Chameleon
Jun 27, 2023
Podcast Episode
Correlated Correlated
Case Study: How Intercom uses Correlated to drive expansion revenue | Correlated Blog
Case Study: How Intercom uses Correlated to drive expansion revenue | Correlated Blog
May 27, 2023
Case Study
Correlated Correlated
How (not) to do Product Led Sales in 2023
How (not) to do Product Led Sales in 2023
Apr 27, 2023
Article
Correlated Correlated
B2B lead scoring best practices in 2023
B2B lead scoring best practices in 2023
Feb 27, 2023
Article

Articles

51
How to do B2B account scoring, a practical guide
How to do B2B account scoring, a practical guide
The devtools sales playbook | Correlated Blog
The devtools sales playbook | Correlated Blog
Why you need Correlated to run your PLG motion, even if you have Reverse ETL
Why you need Correlated to run your PLG motion, even if you have Reverse ETL
How (not) to do Product Led Sales in 2023
How (not) to do Product Led Sales in 2023
B2B lead scoring best practices in 2023
B2B lead scoring best practices in 2023
When should you chart your PQL/PQA journey?
When should you chart your PQL/PQA journey?
A deep dive into driving expansion with automated workflows
A deep dive into driving expansion with automated workflows
Drive Expansion Revenue using Correlated's Customer Lifecycle Scoring
Drive Expansion Revenue using Correlated's Customer Lifecycle Scoring
Why PLG Marketers are using Marketo and Correlated together | Correlated Blog
Why PLG Marketers are using Marketo and Correlated together | Correlated Blog
2023 Product Led Revenue Predictions
2023 Product Led Revenue Predictions
Announcing Customer Lifecycle Scoring: Target your best customers using AI-powered propensity scores | Correlated Blog
Announcing Customer Lifecycle Scoring: Target your best customers using AI-powered propensity scores | Correlated Blog
The Secret to Upgrading Lead Scoring: Hitting Multiple Stages of the Funnel with PQLs and PQAs | Correlated Blog
The Secret to Upgrading Lead Scoring: Hitting Multiple Stages of the Funnel with PQLs and PQAs | Correlated Blog
Salesforce for Product-Led: How to add and update your best PQLs and PQAs | Correlated Blog
Salesforce for Product-Led: How to add and update your best PQLs and PQAs | Correlated Blog
How to Use PLG Data to Drive Growth | Trevor Greyson, GTM Technology & Ops at Miro | Correlated Podcast
How to Use PLG Data to Drive Growth | Trevor Greyson, GTM Technology & Ops at Miro | Correlated Podcast
3 Reasons to Move from Sales Led to Product Led | Correlated Blog
3 Reasons to Move from Sales Led to Product Led | Correlated Blog
What is PLG Orchestration? | Correlated Blog
What is PLG Orchestration? | Correlated Blog
3 Examples of PQLs from Product-led Companies | Correlated Blog
3 Examples of PQLs from Product-led Companies | Correlated Blog
MQL vs PQL: how product led companies find revenue opportunities (examples) | Correlated Blog
MQL vs PQL: how product led companies find revenue opportunities (examples) | Correlated Blog
PQL & Product Led Revenue Platform: Build or Buy? | Correlated Blog
PQL & Product Led Revenue Platform: Build or Buy? | Correlated Blog
Checklist: Data You Need to Track for Product Led Growth Success (21 data points) | Correlated Blog
Checklist: Data You Need to Track for Product Led Growth Success (21 data points) | Correlated Blog
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Case Studies

2

Podcast Episodes

28
Building the customer lifecycle engine at Slack | Jake Meltzer, Senior Director, Growth/Lifecycle at Ironclad
Building the customer lifecycle engine at Slack | Jake Meltzer, Senior Director, Growth/Lifecycle at Ironclad
What will product-led GTM look like in 2023 and beyond | Pulkit Agrawal, CEO/Co-Founder at Chameleon
What will product-led GTM look like in 2023 and beyond | Pulkit Agrawal, CEO/Co-Founder at Chameleon
Transitioning from Sales Led to Product Led: Chris Reuter, Prefect's Head of Growth
Transitioning from Sales Led to Product Led: Chris Reuter, Prefect's Head of Growth
How to Implement an Outbound Motion with PLG | Kyle Poyar, Operating Partner at OpenView | Correlated Podcast
How to Implement an Outbound Motion with PLG | Kyle Poyar, Operating Partner at OpenView | Correlated Podcast
Product Led Growth Collaboration: Sales, Marketing, CS, Growth | Japna Sethi, ProductBoard | Correlated Podcast
Product Led Growth Collaboration: Sales, Marketing, CS, Growth | Japna Sethi, ProductBoard | Correlated Podcast
How Hootsuite Drove Acquisition and Conversions with PLG | Partho Ghosh, Product and Growth at Hootsuite
How Hootsuite Drove Acquisition and Conversions with PLG | Partho Ghosh, Product and Growth at Hootsuite
How to Effectively Roll Out a Product Led Growth (PLG) Model | Franciska Dethlefsen, Head of PLG at Amplitude | Correlated Podcast
How to Effectively Roll Out a Product Led Growth (PLG) Model | Franciska Dethlefsen, Head of PLG at Amplitude | Correlated Podcast
3 Ways to Get Executive Buy-In for Product Led Growth | Tyler Lessard, VP of Marketing at Vidyard | Correlated Podcast
3 Ways to Get Executive Buy-In for Product Led Growth | Tyler Lessard, VP of Marketing at Vidyard | Correlated Podcast
How to Run a Product Led Marketing Strategy w/ Tara Pawlak, Head of Marketing at GetAccept | Correlated Podcast
How to Run a Product Led Marketing Strategy w/ Tara Pawlak, Head of Marketing at GetAccept | Correlated Podcast
PLG Companies Need to Cannibalize Themselves with Pricing | Mark Roberge, Stage 2 Capital | Correlated Podcast
PLG Companies Need to Cannibalize Themselves with Pricing | Mark Roberge, Stage 2 Capital | Correlated Podcast
How to Implement an Outbound Motion with PLG | Kyle Poyar, Operating Partner at OpenView | Correlated Podcast
How to Implement an Outbound Motion with PLG | Kyle Poyar, Operating Partner at OpenView | Correlated Podcast
How to Switch to Product-Led Growth | James Underhill, Sr. Director, Sales Operations & Strategy at MongoDB | Correlated Podcast
How to Switch to Product-Led Growth | James Underhill, Sr. Director, Sales Operations & Strategy at MongoDB | Correlated Podcast
How to Build a Successful Product Led Sales Team | Aron Vuijsje, Director of Sales at Monday.com | Correlated Podcast
How to Build a Successful Product Led Sales Team | Aron Vuijsje, Director of Sales at Monday.com | Correlated Podcast
Is Your Company Compatible with Product Led Growth? | Steeve Vakeeswaran, Head of Sales and Expansion at Zapier | Correlated Podcast
Is Your Company Compatible with Product Led Growth? | Steeve Vakeeswaran, Head of Sales and Expansion at Zapier | Correlated Podcast
Acquisition Strategies, Data, and Pricing in Product Led | Rajan Sheth, Hypergrowth & Ex-Growth at Heroku | Correlated Podcast
Acquisition Strategies, Data, and Pricing in Product Led | Rajan Sheth, Hypergrowth & Ex-Growth at Heroku | Correlated Podcast
Pivoting Pricing, Positioning, and Product to Meet Customer Needs | Vikas Bhambri, SVP Sales, CX at Kustomer | Correlated Podcast
Pivoting Pricing, Positioning, and Product to Meet Customer Needs | Vikas Bhambri, SVP Sales, CX at Kustomer | Correlated Podcast
Product Led Growth (PLG) and Sales Go Hand-in-Hand | Ethan Schechter, VP of Sales at Snyk | Correlated Podcast
Product Led Growth (PLG) and Sales Go Hand-in-Hand | Ethan Schechter, VP of Sales at Snyk | Correlated Podcast
Sales Leadership Lessons from Datadog, to Drift, to Dooly | Michelle Pietsch, VP Revenue at Dooly | Correlated Podcast
Sales Leadership Lessons from Datadog, to Drift, to Dooly | Michelle Pietsch, VP Revenue at Dooly | Correlated Podcast
The Key to Unlocking Upsell, Cross-Sell, and Expansion Revenue | Moritz Plassnig, CGO at Immuta | Correlated Podcast
The Key to Unlocking Upsell, Cross-Sell, and Expansion Revenue | Moritz Plassnig, CGO at Immuta | Correlated Podcast
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How to Use Freemium Products to Gain Paying Customers | David Rostan, Revenue at Stonly; Ex-Calendly | Correlated Podcast
How to Use Freemium Products to Gain Paying Customers | David Rostan, Revenue at Stonly; Ex-Calendly | Correlated Podcast
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Reports

1

Videos

1

More expansion, less churn. Get visibility into which users are ready to buy, and when, so you can reach out with the right message.

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