Associated with
Diana Hsieh
6 min read
3 Examples of PQLs from Product-led Companies | Correlated Blog
If you've been following the evolution of product-led growth, you've probably heard of PQLs. PQL stands for "Product Qualified Lead". They are similar to MQLs (Marketing Qualified Leads) in that they are "qualified" leads, but PQLs are qualified when users do certain things in the product, whereas MQLs are qualified when prospects engage in certain ways with the company's marketing assets.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Correlated
