Zeta Global

Zeta Global

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Why Using Retina Images in Email Matters for Marketing
Why Using Retina Images in Email Matters for Marketing
Jul 01, 2021
Article
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Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Feb 17, 2021
Case Study
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The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation
The Art of Up-selling and Cross-selling to Your Customers Using Marketing Automation
Aug 08, 2017
Article
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From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
Jun 30, 2023
Article
Zeta Global Zeta Global
Opportunity Explorer Video
Opportunity Explorer Video
Jul 15, 2021
Video
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Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
Using Email Campaigns to Win at Lifecycle Marketing (With Examples)
Aug 31, 2017
Article
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The Risks of One-Size-Fits-All Marketing During COVID-19
The Risks of One-Size-Fits-All Marketing During COVID-19
Aug 03, 2020
Article
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How Omnichannel Personalization Grows Customer LTV
How Omnichannel Personalization Grows Customer LTV
Feb 08, 2017
Article
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How To Bring Predictive Analytics Into Your Travel Marketing Roadmap
How To Bring Predictive Analytics Into Your Travel Marketing Roadmap
Nov 16, 2016
Article
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Unlock Customer Obsession with Email Marketing
Unlock Customer Obsession with Email Marketing
Jan 03, 2023
Video

Latest Content

Zeta Global Zeta Global
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Dec 03, 2024
Article
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Zeta NEXT: Launching a New Financial Services Brand
Zeta NEXT: Launching a New Financial Services Brand
Dec 03, 2024
Video
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Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Dec 03, 2024
Video
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How Zeta Global Protects Your Privacy and Manages Data Responsibly
How Zeta Global Protects Your Privacy and Manages Data Responsibly
Nov 27, 2024
Article
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Intelligence-Powered: The Next Evolution in Email Marketing
Intelligence-Powered: The Next Evolution in Email Marketing
Oct 31, 2024
Video
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Unlock the Future of Your Mobile Marketing
Unlock the Future of Your Mobile Marketing
Oct 30, 2024
Article
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Why Cookieless Advertising Should Still be in Your Strategy
Why Cookieless Advertising Should Still be in Your Strategy
Oct 30, 2024
Article
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Media 2030: Navigating the Future of Content & Technology
Media 2030: Navigating the Future of Content & Technology
Oct 01, 2024
Video
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"I Curse You with Joy" featuring Tiffany Haddish
"I Curse You with Joy" featuring Tiffany Haddish
Oct 01, 2024
Video
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AI-Powered Slam Dunk: The Business of Shaq
AI-Powered Slam Dunk: The Business of Shaq
Oct 01, 2024
Video

Articles

354
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
How Zeta Global Protects Your Privacy and Manages Data Responsibly
How Zeta Global Protects Your Privacy and Manages Data Responsibly
Unlock the Future of Your Mobile Marketing
Unlock the Future of Your Mobile Marketing
Why Cookieless Advertising Should Still be in Your Strategy
Why Cookieless Advertising Should Still be in Your Strategy
Essential Email Deliverability Strategies to Help Ensure Holiday Success
Essential Email Deliverability Strategies to Help Ensure Holiday Success
Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
How to Target Back-to-School Shoppers
How to Target Back-to-School Shoppers
Turning Insight into Action
Turning Insight into Action
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
CDP vs. Data Warehouse: What's the Difference?
CDP vs. Data Warehouse: What's the Difference?
Zetavation May 2024: Custom AI for Every Marketer
Zetavation May 2024: Custom AI for Every Marketer
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
Making Strides Toward a Cookieless Ecosystem
Making Strides Toward a Cookieless Ecosystem
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
How to Choose the Right ESP: 6 Differentiators That Matter
How to Choose the Right ESP: 6 Differentiators That Matter
Differences Between CDPs vs. CRMs for Marketers
Differences Between CDPs vs. CRMs for Marketers
Helping Marketers Understand and Navigate a cookieless Ecosystem
Helping Marketers Understand and Navigate a cookieless Ecosystem
Zeta Has Been Certified™ by Great Place To Work®!
Zeta Has Been Certified™ by Great Place To Work®!
Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
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Case Studies

19
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
How Toyota Increased Conversion Rates by 360% with Individualized Omnichannel Engagement
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
How Samsung Leveraged Intent-Based Segmentation to Increase ROAS by 33%
How Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%
How Hibbett Sports Unlocked 1:1 Individualization and Decreased Campaign Creation Time by 50%
How Rent-A-Center Increased ROI by 300% by Unifying Their Data and Streamlining Campaign Validation
How Rent-A-Center Increased ROI by 300% by Unifying Their Data and Streamlining Campaign Validation
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Online Gambling: Boosting Conversions in Social and Programmatic by 65%
Telecom: Using Customer Data to Improve Service and Retention
Telecom: Using Customer Data to Improve Service and Retention
eCommerce: Boosting ROAS by More Than 30%
eCommerce: Boosting ROAS by More Than 30%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Using Omnichannel to Increase Automotive Sales by 18%
Automotive: Increasing Clicks and Maximizing Conversions
Automotive: Increasing Clicks and Maximizing Conversions
Financial Services: Achieving 6X ROI From a Single Email Campaign
Financial Services: Achieving 6X ROI From a Single Email Campaign
Media: Using Email to Captivate Readers and Attract New Followers
Media: Using Email to Captivate Readers and Attract New Followers
The RealReal Boosts ROAS by 57% by partnering with Zeta
The RealReal Boosts ROAS by 57% by partnering with Zeta
Retail: Delivering a 150% Lift in Click Rates
Retail: Delivering a 150% Lift in Click Rates
Retail: Identifying 3 Million In-Market Customers
Retail: Identifying 3 Million In-Market Customers
Consumer Packaged Goods: Re-Engaging With 100K Customers
Consumer Packaged Goods: Re-Engaging With 100K Customers
Sporting Goods Retailer Implements Cost Effective Email Retargeting
Sporting Goods Retailer Implements Cost Effective Email Retargeting
Lifting Email Click Rates by 16% for Leading Insurance Company
Lifting Email Click Rates by 16% for Leading Insurance Company
Zeta Global Helps Online Retailer Increase Open Rates By 29%
Zeta Global Helps Online Retailer Increase Open Rates By 29%

eBooks

7

Infographics

7

Reports

2

Videos

34
Zeta NEXT: Launching a New Financial Services Brand
Zeta NEXT: Launching a New Financial Services Brand
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Zeta NEXT: The Secret Recipe for Acquiring New Credit Card Customers
Intelligence-Powered: The Next Evolution in Email Marketing
Intelligence-Powered: The Next Evolution in Email Marketing
Media 2030: Navigating the Future of Content & Technology
Media 2030: Navigating the Future of Content & Technology
"I Curse You with Joy" featuring Tiffany Haddish
"I Curse You with Joy" featuring Tiffany Haddish
Personalized: Customer Strategy in the Age of AI
Personalized: Customer Strategy in the Age of AI
AI-Powered Slam Dunk: The Business of Shaq
AI-Powered Slam Dunk: The Business of Shaq
Identify and Engage Top Customers & Prospects
Identify and Engage Top Customers & Prospects
Orchestrate Contextually Relevant Experiences
Orchestrate Contextually Relevant Experiences
Overview of the Zeta Marketing Platform
Overview of the Zeta Marketing Platform
How Zeta AI Elevates Marketers
How Zeta AI Elevates Marketers
What's In Store for 2024: Industry Leaders and Influencers Weigh In
What's In Store for 2024: Industry Leaders and Influencers Weigh In
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
Kia Germany Partners with Zeta to Deliver Higher Quality Leads and Engagement
"Intuitive and Accessible" Makes Zeta a Perfect Fit for Haggar Clothing
"Intuitive and Accessible" Makes Zeta a Perfect Fit for Haggar Clothing
When Innovation Meets Hydration: Conversation and Cocktails featuring Johnny Drinks
When Innovation Meets Hydration: Conversation and Cocktails featuring Johnny Drinks
Accelerate Growth with Next-Generation Business Intelligence
Accelerate Growth with Next-Generation Business Intelligence
Know Your Customer: How Intelligence Drives Growth in Retail
Know Your Customer: How Intelligence Drives Growth in Retail
Predictions for 2023 - What Will Impact Tomorrow's Marketers?
Predictions for 2023 - What Will Impact Tomorrow's Marketers?
Unlock Customer Obsession with Email Marketing
Unlock Customer Obsession with Email Marketing
Zeta Data & AI Lab Tour
Zeta Data & AI Lab Tour
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Webinars

6

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354
articles
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case studies
7
ebooks
7
infographics
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reports
34
videos
6
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