Understanding and predicting economic trends and consumer behavior is essential to stay one step ahead in today's volatile and hyper-competitive market. The Zeta Economic Index (ZEI) is a powerful new tool to help businesses navigate the complexities of the US economy. By leveraging Zeta's proprietary data, cutting-edge Generative AI technology, the ZEI provides a real-time, accurate snapshot of economic conditions, allowing for informed decision-making and strategic planning.

The Zeta Data Cloud has long been a cornerstone for marketers seeking AI-driven intelligence to decode consumer behavior and identify growth opportunities. The ZEI builds on this strong foundation, offering a detailed view of the macroeconomic landscape and key drivers of economic growth by analyzing consumer activity in critical vertical markets.