Zeta Global

Why Cookieless Advertising Should Still be in Your Strategy

Article

Why Cookieless Advertising Should Still be in Your Strategy

Unlock the Future of Your Mobile Marketing

Article

Unlock the Future of Your Mobile Marketing

Essential Email Deliverability Strategies to Help Ensure Holiday Success

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Essential Email Deliverability Strategies to Help Ensure Holiday Success

How to Target Back-to-School Shoppers

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How to Target Back-to-School Shoppers

Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer

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Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer

Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead

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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead

Back-to-School 2024: Zeta Data Uncovers Shopping Plans

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Back-to-School 2024: Zeta Data Uncovers Shopping Plans

Turning Insight into Action

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Turning Insight into Action

CDP vs. Data Warehouse: What's the Difference?

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CDP vs. Data Warehouse: What's the Difference?

Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption

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Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption

Zetavation May 2024: Custom AI for Every Marketer

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Zetavation May 2024: Custom AI for Every Marketer

Differences Between CDPs vs. CRMs for Marketers

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Differences Between CDPs vs. CRMs for Marketers

Making Strides Toward a Cookieless Ecosystem

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Making Strides Toward a Cookieless Ecosystem

Zeta Has Been Certified™ by Great Place To Work®!

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Zeta Has Been Certified™ by Great Place To Work®!

How to Choose the Right ESP: 6 Differentiators That Matter

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How to Choose the Right ESP: 6 Differentiators That Matter

Helping Marketers Understand and Navigate a cookieless Ecosystem

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Helping Marketers Understand and Navigate a cookieless Ecosystem

Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers

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Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers

Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP

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Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP

The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI

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The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI

Empowering Retail Marketers with AI: The Zeta Advantage

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Empowering Retail Marketers with AI: The Zeta Advantage

The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs

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The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs

What Gmail and Yahoo's Inbox Updates Mean for Your Email Program

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What Gmail and Yahoo's Inbox Updates Mean for Your Email Program

The Impact of AI on Digital Content and Streaming Platforms

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The Impact of AI on Digital Content and Streaming Platforms

7 Marketing Predictions for 2024

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7 Marketing Predictions for 2024

Precision, Personalization, and Predictive Power

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Precision, Personalization, and Predictive Power

Secrets of Customer Centricity, Part 3: Cross-channel Alignment

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Secrets of Customer Centricity, Part 3: Cross-channel Alignment

How Auditing Your Tech Stack Can Unlock Your Marketing Potential

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How Auditing Your Tech Stack Can Unlock Your Marketing Potential

Using Intelligence to Drive Customer Growth in Travel and Hospitality

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Using Intelligence to Drive Customer Growth in Travel and Hospitality

Google's Inactive Account Policy Update: What Marketers Need to Know

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Google's Inactive Account Policy Update: What Marketers Need to Know

How Media Companies Are Approaching Addressable TV

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How Media Companies Are Approaching Addressable TV

The Secrets of Customer Centricity – Part 2: Understanding Your Customer

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The Secrets of Customer Centricity – Part 2: Understanding Your Customer

How Generative AI Impacts your Digital Transformation Strategy

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How Generative AI Impacts your Digital Transformation Strategy

The Secrets of Customer Centricity – Part 1: Building the Foundation

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The Secrets of Customer Centricity – Part 1: Building the Foundation

New App Unlock the Power of Customer Growth Intelligence within Snowflake

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New App Unlock the Power of Customer Growth Intelligence within Snowflake

Using Intelligence to Drive Customer Growth in Retail

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Using Intelligence to Drive Customer Growth in Retail

5 Key Strategies to Win New Business in an Uncertain Economy

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5 Key Strategies to Win New Business in an Uncertain Economy

How to Identify Repeat Customers and Drive Profitability

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How to Identify Repeat Customers and Drive Profitability

Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again

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Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again

The Power of Integration: Why Point Solutions and Legacy Systems are Holding You Back

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The Power of Integration: Why Point Solutions and Legacy Systems are Holding You Back

Back-to-School in 2023: Everything Marketers Need to Know

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Back-to-School in 2023: Everything Marketers Need to Know

Exploring the Latest Retail Trends: From 'Phygital' Retail to Sustainability and Beyond

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Exploring the Latest Retail Trends: From 'Phygital' Retail to Sustainability and Beyond

The Modular CDP: Simplifying the Path to Better Customer Experiences

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The Modular CDP: Simplifying the Path to Better Customer Experiences

From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections

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From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections

Unlocking Generational Engagement: How Zeta Empowers Marketers through Identity, Activation, and Intelligence

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Unlocking Generational Engagement: How Zeta Empowers Marketers through Identity, Activation, and Intelligence

Zeta and Snowflake: Better Together

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Zeta and Snowflake: Better Together

Bringing The Promise of Generative AI to Marketers

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Bringing The Promise of Generative AI to Marketers

Bringing The Promise of Generative AI to Marketers

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Bringing The Promise of Generative AI to Marketers

TRENDS & TOPICS: CDPs

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TRENDS & TOPICS: CDPs

13 Customer Retention Strategies That Work

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13 Customer Retention Strategies That Work

CDP vs. DMP: The 3 Main Differences & What's Right for You

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CDP vs. DMP: The 3 Main Differences & What's Right for You

CDP vs. DMP: The 3 Main Differences & What's Right for You

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CDP vs. DMP: The 3 Main Differences & What's Right for You

Impacts of Poor Quality Data on Your Business

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Impacts of Poor Quality Data on Your Business

eCommerce CRM Strategy: 8 Benefits

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eCommerce CRM Strategy: 8 Benefits

CDP vs. CRM: Understanding The Difference Between a CDP and CRM

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CDP vs. CRM: Understanding The Difference Between a CDP and CRM

Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)

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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)

Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)

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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)

eCommerce CRM Strategy: 8 Benefits

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eCommerce CRM Strategy: 8 Benefits

How Replenishment Email Campaigns Increase Customer Engagement

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How Replenishment Email Campaigns Increase Customer Engagement

Impacts of Poor Quality Data on Your Business

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Impacts of Poor Quality Data on Your Business

SMS Marketing Best Practices and Key Tips

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SMS Marketing Best Practices and Key Tips

SMS Marketing Best Practices and Key Tips

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SMS Marketing Best Practices and Key Tips

How Replenishment Email Campaigns Increase Customer Engagement

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How Replenishment Email Campaigns Increase Customer Engagement

CDP vs. CRM: Understanding The Difference Between a CDP and CRM

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CDP vs. CRM: Understanding The Difference Between a CDP and CRM

13 Customer Retention Strategies That Work

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13 Customer Retention Strategies That Work

Zeta Recognized on Built In's "2023 Best Places to Work" List

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Zeta Recognized on Built In's "2023 Best Places to Work" List

What is Connected TV (CTV) Advertising?

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What is Connected TV (CTV) Advertising?

CRM in Retail: Discussing the Importance

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CRM in Retail: Discussing the Importance

What is Connected TV (CTV) Advertising?

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What is Connected TV (CTV) Advertising?

Zeta Recognized on Built In's "2023 Best Places to Work" List

Article

Zeta Recognized on Built In's "2023 Best Places to Work" List

CRM in Retail: Discussing the Importance

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CRM in Retail: Discussing the Importance

Marketer's Guide to CDPs

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Marketer's Guide to CDPs

How a Customer Data Platform Improves Travel Experiences

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How a Customer Data Platform Improves Travel Experiences

10 Customer Data Platform Use Cases

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10 Customer Data Platform Use Cases

How to Analyze Customer Data: 7 Steps to Glean Actionable Insights

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How to Analyze Customer Data: 7 Steps to Glean Actionable Insights

The Future of Cookieless Marketing

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The Future of Cookieless Marketing

Top 8 CDP Use Cases for the Hospitality Industry

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Top 8 CDP Use Cases for the Hospitality Industry

How CDP can Improve Retail Customers' Experience

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How CDP can Improve Retail Customers' Experience

How to Analyze Customer Data: 7 Steps to Glean Actionable Insights

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How to Analyze Customer Data: 7 Steps to Glean Actionable Insights

10 Must-Have Email E-Comm Marketing Campaigns

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10 Must-Have Email E-Comm Marketing Campaigns

A Look into Zeta's Employee Resource Groups

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A Look into Zeta's Employee Resource Groups

Zeta Live: 5 Key Trends Shaping Marketing in 2023

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Zeta Live: 5 Key Trends Shaping Marketing in 2023

Zeta Named to the 2022 Constellation ShortList™ for CDPs -

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Zeta Named to the 2022 Constellation ShortList™ for CDPs -

10 Tips to Building a Great Email Marketing Automation Strategy -

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10 Tips to Building a Great Email Marketing Automation Strategy -

The Complete Guide to Customer Engagement & Why it Matters -

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The Complete Guide to Customer Engagement & Why it Matters -

Winning Holiday Customers From Black Friday Through the End of the Year

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Winning Holiday Customers From Black Friday Through the End of the Year

4 Ways to Optimize Omnichannel Marketing Campaigns

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4 Ways to Optimize Omnichannel Marketing Campaigns

Zeta's 2022 Holiday Marketing & Retail Trends Report

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Zeta's 2022 Holiday Marketing & Retail Trends Report

A Step-by-Step Guide to Customer Segmentation

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A Step-by-Step Guide to Customer Segmentation

7 Pivotal Back-to-School Shopping Trends for 2022

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7 Pivotal Back-to-School Shopping Trends for 2022

Planning Before (and Beyond) RFPing CDP Vendors

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Planning Before (and Beyond) RFPing CDP Vendors

Insider's Guide to Quickly Assessing CDP Vendors

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Insider's Guide to Quickly Assessing CDP Vendors

4 Commandments for Marketers in Times of Inflation

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4 Commandments for Marketers in Times of Inflation

The Comprehensive Guide to CDP Vendor Questioning

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The Comprehensive Guide to CDP Vendor Questioning

8 Tips for Optimizing Email Subject Lines According to Zeta AI

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8 Tips for Optimizing Email Subject Lines According to Zeta AI

Ask an Email Expert: Maximizing Email Content in Marketing

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Ask an Email Expert: Maximizing Email Content in Marketing

5 Key Trends to Watch in Email marketing

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5 Key Trends to Watch in Email marketing

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