![The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs](https://main-app-production-public.s3.amazonaws.com/bozknxuajt1lignq2lao15e5jyr4)
Posted Feb 14, 2024
•
17 min read
The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs
There are plenty of articles that teach you all about what a customer data platform (CDP) is and give you a 30,000-foot overview of how a CDP works. These pieces probably list some obvious benefits of unifying your customer data, too.
But if you'd rather dig deep on the state of CDPs in 2024 - and what you really need to know to choose the best customer data platform for your needs - you're in the right place.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Zeta Global
Featured by agorapulse
