The modern business world runs on data, but data is only valuable if it can help you make smarter decisions. So how, exactly, can marketers leverage their reams of data to become better, more informed versions of themselves? Marketing intelligence.

This emerging category of business tools helps marketers make the most of their data, whether it's found on social media platforms, ad networks, customer management tools and more. But how can you tell whether a solution is "marketing intelligence" or something else? And how do you decide if you need marketing intelligence or not? (Hint: you do.)

Today, we'll go through the ins and outs of these offerings and explain how they can make you a better marketer in a matter of clicks.