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Justifying spend: why 'marketing ROI' isn't enough
Article
Justifying spend: why 'marketing ROI' isn't enough
How data helps agencies manage resource
Article
How data helps agencies manage resource
Do in-house teams have the edge over agencies?
Article
Do in-house teams have the edge over agencies?
How top agencies onboard new clients
Article
How top agencies onboard new clients
Retail media networks explained & the top networks you should know
Article
Retail media networks explained & the top networks you should know
Marketing agency reports cards are in...
Article
Marketing agency reports cards are in...
New research shows agencies face a triple threat
Article
New research shows agencies face a triple threat
9 expert nurture email best practices
Article
9 expert nurture email best practices
Why advanced analytics are the secret to agency success
Article
Why advanced analytics are the secret to agency success
What is brand salience?
Article
What is brand salience?
Gamification in marketing: how games unlock customer loyalty
Article
Gamification in marketing: how games unlock customer loyalty
Using multi-channel attribution for cross-channel marketing
Article
Using multi-channel attribution for cross-channel marketing
Top of funnel marketing tactics to build brand awareness
Article
Top of funnel marketing tactics to build brand awareness
Mid-funnel marketing tactics that increase conversion
Article
Mid-funnel marketing tactics that increase conversion
All you need to know about geo holdout testing
Article
All you need to know about geo holdout testing
Trinity of marketing measurement: holistic marketing measurement
Article
Trinity of marketing measurement: holistic marketing measurement
The importance of a brief for marketing agencies
Article
The importance of a brief for marketing agencies
Unified marketing measurement: Why UMM is the next generation of marketing attribution
Article
Unified marketing measurement: Why UMM is the next generation of marketing attribution
How to balance short- and long-term marketing
Article
How to balance short- and long-term marketing
5 ways to use AI tools for marketing automation
Article
5 ways to use AI tools for marketing automation
Decoding marketing agency jargon
Article
Decoding marketing agency jargon
How to work with marketing data across international borders
Article
How to work with marketing data across international borders
What does data quality mean?
Article
What does data quality mean?
6 steps to optimize your dashboard performance
Article
6 steps to optimize your dashboard performance
Solving agency cash flow issues
Article
Solving agency cash flow issues
5 inspiring marketing campaigns from 2024 (so far)
Article
5 inspiring marketing campaigns from 2024 (so far)
Why marketers need to stop reporting
Article
Why marketers need to stop reporting
AI-enabled search is both terrifying and trash
Article
AI-enabled search is both terrifying and trash
The next chapter for the Funnel brand
Article
The next chapter for the Funnel brand
A lesson in data visualization with Nick Desbarats
Article
A lesson in data visualization with Nick Desbarats
Understanding the power of n-gram analysis
Article
Understanding the power of n-gram analysis
Signal-based marketing and sales explained
Article
Signal-based marketing and sales explained
What dyslexia and neurodiversity can teach us about data
Article
What dyslexia and neurodiversity can teach us about data
Cohort analysis explained
Article
Cohort analysis explained
Introducing: Funnel Marketing Intelligence
Article
Introducing: Funnel Marketing Intelligence
The best B2B marketing strategies for 2024
Article
The best B2B marketing strategies for 2024
POAS: a metric all e-commerce marketers should know
Article
POAS: a metric all e-commerce marketers should know
TikTok Search - temporary trend or Google killer?
Article
TikTok Search - temporary trend or Google killer?
How to set up your e-commerce advertising strategy
Article
How to set up your e-commerce advertising strategy
6 steps to choosing the right dashboard marketing metrics
Article
6 steps to choosing the right dashboard marketing metrics
How to find influencers on Instagram's creator marketplace
Article
How to find influencers on Instagram's creator marketplace
The top client reporting tools of 2024
Article
The top client reporting tools of 2024
The 15 best digital marketing dashboard tools
Article
The 15 best digital marketing dashboard tools
What is marketing intelligence?
Article
What is marketing intelligence?
Top 5 BI tools (and 3 MI tools) for 2024
Article
Top 5 BI tools (and 3 MI tools) for 2024
Funnel Dashboards are here!
Article
Funnel Dashboards are here!
Your guide to big data visualization
Article
Your guide to big data visualization
Reporting at scale with iO
Article
Reporting at scale with iO
Make insights inclusive with accessible data visualization
Article
Make insights inclusive with accessible data visualization
Understanding Consent Mode V2
Article
Understanding Consent Mode V2
An expert eye for dashboard design
Article
An expert eye for dashboard design
The keys to unlocking a dashboard's potential
Article
The keys to unlocking a dashboard's potential
Tracking what makes a dashboard successful
Article
Tracking what makes a dashboard successful
Your steps to set up a TikTok Shop
Article
Your steps to set up a TikTok Shop
Email personalization techniques beyond 'Dear [Name]'
Article
Email personalization techniques beyond 'Dear [Name]'
This is why you need marketing automation
Article
This is why you need marketing automation
Monitoring vs. reporting – what's the difference?
Article
Monitoring vs. reporting – what's the difference?
Marketing personalization 101
Article
Marketing personalization 101
Ethical data visualization in marketing
Article
Ethical data visualization in marketing
How do we measure marketing success?
Article
How do we measure marketing success?
Mastering e-commerce personalization for brand success
Article
Mastering e-commerce personalization for brand success
Enhance your data visualization techniques
Article
Enhance your data visualization techniques
Conquering the customer journey
Article
Conquering the customer journey
12 expert TikTok advertising tips for 2024
Article
12 expert TikTok advertising tips for 2024
The many ways to track marketing performance
Article
The many ways to track marketing performance
What's in and what's out in 2024?
Article
What's in and what's out in 2024?
What is ad fatigue and how to prevent it
Article
What is ad fatigue and how to prevent it
8 Instagram ads best practices to try
Article
8 Instagram ads best practices to try
UGC creators - what they are, and why many brands love them
Article
UGC creators - what they are, and why many brands love them
The art of ad buying (for agencies)
Article
The art of ad buying (for agencies)
Multi-touch attribution vs. marketing mix modeling
Article
Multi-touch attribution vs. marketing mix modeling
Optimize Google Ads headlines with these 11 expert tips
Article
Optimize Google Ads headlines with these 11 expert tips
What is brand marketing?
Article
What is brand marketing?
How agencies can harness the power of data warehouses
Article
How agencies can harness the power of data warehouses
13 things to consider before building marketing data pipelines
Article
13 things to consider before building marketing data pipelines
Beating back marketer imposter syndrome
Article
Beating back marketer imposter syndrome
The end of third-party cookies in Chrome is here
Article
The end of third-party cookies in Chrome is here
So, you want to be a performance marketer?
Article
So, you want to be a performance marketer?
Adtriba's MMM experts reveal their secrets
Article
Adtriba's MMM experts reveal their secrets
AI in marketing: the role of data skills and analytics
Article
AI in marketing: the role of data skills and analytics
Generative AI for content creation: 6 tips and tools
Article
Generative AI for content creation: 6 tips and tools
How Funnel differs from a customer data platform (CDP)
Article
How Funnel differs from a customer data platform (CDP)
Shopify marketing automation tools that work
Article
Shopify marketing automation tools that work
The generative AI revolution: What marketers should expect in 2024
Article
The generative AI revolution: What marketers should expect in 2024
Upskilling in marketing: mastering AI and advanced skills for the digital age
Article
Upskilling in marketing: mastering AI and advanced skills for the digital age
5 tips for employer branding from our expert
Article
5 tips for employer branding from our expert
Understanding data orchestration: streamlining marketing campaigns
Article
Understanding data orchestration: streamlining marketing campaigns
Ultimate marketing campaign checklist (Google Sheets + PDF template)
Article
Ultimate marketing campaign checklist (Google Sheets + PDF template)
Have you outgrown your reporting process?
Article
Have you outgrown your reporting process?
Make it stop! 7 more things we're tired of - AI edition
Article
Make it stop! 7 more things we're tired of - AI edition
Bowtie funnel: A modern twist to marketing funnels
Article
Bowtie funnel: A modern twist to marketing funnels
Everything you need to know about sales and marketing funnels
Article
Everything you need to know about sales and marketing funnels
Understanding the TOFU, MOFU, BOFU funnel model
Article
Understanding the TOFU, MOFU, BOFU funnel model
4 tips and tricks for a full funnel marketing strategy
Article
4 tips and tricks for a full funnel marketing strategy
What is a data stack?
Article
What is a data stack?
5 marketing horror stories to haunt your dreams
Article
5 marketing horror stories to haunt your dreams