Associated with
János Moldvay
14 min read
Unified marketing measurement: Why UMM is the next generation of marketing attribution
In this article, we will dive into marketing mix modeling with aggregated data, multi-touch attribution and the role of user-level data, and the combination of both; unified marketing measurement. We will explore the power of UMM for marketers and how accessing a complete, holistic view of all marketing activities is essential to combating the ever growing challenges associated with marketing measurement.
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