Email remains one of the most effective marketing methods in your arsenal.

Considering that there are nearly 4.5 billion email users around the globe, and more than half of marketers agree that it's their most impactful channel, it's tough to ignore its potential. However, growing an email marketing list and blasting those subscribers with generic content is no longer enough.

Instead, you want to strategically move prospects through a sales funnel - where the art and science of lead nurturing come into play.

When you get lead nurturing campaigns right, you can expect to decrease marketing costs and increase conversions.

Want to be one of the companies generating 50% more sales-ready qualified leads at a 33% lower cost? Ready to harness the power of personalization, segmentation and automation via your lead nurturing efforts?

If so, it's time to dive deeper and consider the top tips from our in-house expert (and head of lifecycle marketing) Con Cirillo.