Running a digital agency in 2022 means managing a lot of moving parts. With a sea of software tools for agencies looking to upgrade their marketing efforts, things can easily get overwhelming and downright messy. I mean, we all welcome the tools needed to create more lead opportunities, but who wants the added work of trying to de-clutter by duct taping a bunch of tools together and then trying to manage them?

No thank you.

To reduce the stress and anxiety, some software companies began to release "All-In-One Platforms" as a solution. These platforms rope in all the needed applications and integrations that agencies need to build their client's websites/funnels, run their campaigns and manage workflows. The truth is though, that many of these solutions became exceptional at one thing and just kinda "eh" at others.

Founded in 2018 by Shaun Clark, Varun Vairavan, and Robin Alex; HighLevel was released as an ultra-hybrid Sales & Marketing CRM alternative on steroids. Agencies are flocking to it because it enables them to consolidate and shed their expensive tech stacks, multiply their revenue streams and scale faster by offering SaaS.