Loss aversion, a psychological phenomenon, suggests that people feel the pain of loss more intensely than the pleasure of gain. In the realm of CTAs, leveraging loss aversion involves framing the offer in a way that highlights what the user stands to lose by not taking action.

In this blog, we delve into the intriguing realm of loss aversion and scarcity-based CTAs – exploring their nuances, weighing the pros and cons, and uncovering the potential benefits for digital marketers.