Festive Season in the Middle East: Trends, Learnings, and Best Practices for Customer Engagement
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4 min read
Festive Season in the Middle East: Trends, Learnings, and Best Practices for Customer Engagement

In this episode, we're looking at the festive season in the Middle East, trends that have emerged in the retail and e-commerce space, impact of White Wednesday and other shopping events, learnings from 2020, along with predictions for 2021, best practices on data-driven campaign framing for holidays and tips on media and channel mix.