Starting and growing a Software as a Service (SaaS) company is often challenging for the most part. It's hard to grow when you constantly have to deal with helping prospects see the value in your product, onboarding new customers, and fighting against churn. But that is not to say it's impossible.

There are many fast-growing companies like Slack, Datadog, Pinterest, etc., who have set themselves aside from the rest and become significant players in the SaaS industry by using a product-led strategy.

These companies are so successful because they've taken advantage of the massive shift in the way people buy and use software. They're proof that a product-led growth (PLG) approach is a winning approach.

But what does it mean to be product-led? We'll answer this question in this article.