Paramount+ experienced triple-digit WoW download growth the week of Super Bowl LVIII as it retained exclusive streaming rights to the game. The company aggressively increased US ad spend and launched commensurate social media campaigns, except on LinkedIn where spending was materially reduced during this period. Sensor Tower data suggests that LinkedIn users don't have an affinity for Paramount+ given that only 7% of LinkedIn users opened the Paramount+ app in the last 90 days, significantly lower than on other streaming apps.