Sensor Tower data shows that Netflix has become relied on more heavily by a broader swath of advertiser verticals over the past year, cementing its viability as an OTT ad network. While Netflix, Hulu and Paramount+ struggled to grow MAUs both YoY and QoQ in 3Q24, Max and Peacock outpaced their peers with solid double-digit growth, driven by international expansion over the past year and streaming of the 2024 Olympic Games in Paris, respectively.