Keyword research can feel like going to a train station with no ticket. It's easy to find a bunch of trains, but which ones stop at your destination or are even going in the right direction at a ticket price you're willing to pay? There's a ton of effort and anxiety in finding the right keywords at the right price, and doing it before the train (and your competition) leaves you behind. Keyword gap analysis is a powerful tactic to make sure you're on the right track.