Associated with
Tom Capper
Meghan Pahinui
9 min read
The Great Decoupling of Clicks and Impressions - Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to the Great Decoupling. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website's strategy.
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