So, how do you get that insight and visibility that will be lost with the removal of cookies? What's the best way to obtain accurate, reliable, and privacy-compliant information about customers? It comes down to making first-party data your first priority. This gives you the opportunity to truly be one-to-one with customers so you can personalize communications on customers' preferred channels to drive engagement, increase conversions, and build long-term loyalty. And what's the key to personalization, which has the potential to generate a 10% uplift in sales? Behavioral experience insights.