TikTok faces a potential US ban after a recently passed bill in the US House of Representatives. Per Sensor Tower data, TikTok could face a material loss in revenue, users, and engagement to alternative platforms with short-form video offerings such as YouTube (with Shorts) and Instagram (with Reels) should the ban be implemented. ST data shows that TikTok faced a similar fate in India in Jun'20 with both localized short-form video platforms and larger, established apps experiencing massive inflows of users in the post-ban period.