What Beyoncé and Taylor Swift Can Teach Us About Scaling Events-Plus, How To Use AI To Work Smarter
Associated with
Karen Hartline, CMP, DES Karen Hartline, CMP, DES
Lindsay McGuire Lindsay McGuire
8 min read
What Beyoncé and Taylor Swift Can Teach Us About Scaling Events-Plus, How To Use AI To Work Smarter

This past holiday season brought us a lot of gifts-and one of the best ones may have been an eye-opening chat about scaling marketing programs and AI during a recent episode of Event Marketers Live. Karen Hartline, Executive Producer, Live Content at Zillow and Danielle Glenn, Global Webinar Program Manager at Software AG shared what seemed like an endless amount of tips on how to get the most out of your event programming in 2024.

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