In 2020, the event industry responded to the COVID-19 pandemic with an unprecedented pivot to virtual events. The new strategies and technologies required to support this transformation resulted in a new category on G2 for virtual event platforms. Since its launch, that category has experienced exponential growth in products and reviews-and it continues to grow, with 174 products and more than 3,500 reviews as of this writing.

Now, continued investments in virtual and hybrid events technology have driven new innovations in event networking and B2B matchmaking. To help software buyers find and compare the best networking tools for their events, G2 is updating its taxonomy to include a category for event networking and matchmaking software.