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GTM Partners Claimed GTM Partners
🧃
Understanding Partner-Led Growth
Unlocked
Understanding Partner-Led Growth
Aug 16, 2024
eBook
G2 G2
User-Generated Content: (Actually) Putting Customers First
User-Generated Content: (Actually) Putting Customers First
Apr 21, 2022
Article
G2 G2
Grow Your E-Commerce Business With a Free Shipping Strategy
Grow Your E-Commerce Business With a Free Shipping Strategy
May 11, 2021
Article
G2 G2
The Ultimate Cold Email Outreach Strategy (+4 Cold Email Templates)
The Ultimate Cold Email Outreach Strategy (+4 Cold Email Templates)
May 11, 2021
Article
GTM Partners Claimed GTM Partners
Go-To-Market Benchmark Report (Winter 2024)
Go-To-Market Benchmark Report (Winter 2024)
Apr 15, 2024
Report
G2 G2
How Will AI Impact Email Communication?
How Will AI Impact Email Communication?
Aug 01, 2023
Article
G2 G2
The Final Branding Frontier for Designers: Personal Branding
The Final Branding Frontier for Designers: Personal Branding
Apr 21, 2022
Article
G2 G2
What Is Brand Marketing? (+Advice From a Brand Marketing Professional)
What Is Brand Marketing? (+Advice From a Brand Marketing Professional)
Apr 21, 2022
Article
G2 G2
7 Actionable Tactics to Improve Sales Performance
7 Actionable Tactics to Improve Sales Performance
Sep 01, 2023
Article
G2 G2
G2 Review Campaign in a Box
G2 Review Campaign in a Box
Jan 01, 2023
Toolkit

Latest Content

G2 G2
How G2 Partnerships are Helping B2B Marketers Solve Complex Attribution and ROI Measurement Challenges
How G2 Partnerships are Helping B2B Marketers Solve Complex Attribution and ROI Measurement Challenges
Dec 06, 2024
Article
G2 G2
Insights for Go-to-Market Teams: Meeting Buyer Expectations in the Age of AI
Insights for Go-to-Market Teams: Meeting Buyer Expectations in the Age of AI
Dec 06, 2024
Article
G2 G2
G2U Edge Webinar Recap: Making the Most Out of Every Review
G2U Edge Webinar Recap: Making the Most Out of Every Review
Dec 06, 2024
Article
G2 G2
Demandbase Qualifies $3.5 million in Pipeline in a Single Quarter Using the G2 Buyer Intent + Demandbase Integration
Demandbase Qualifies $3.5 million in Pipeline in a Single Quarter Using the G2 Buyer Intent + Demandbase Integration
Dec 03, 2024
Article
G2 G2
How You Can Harness Automation To Ensure Field Service Compliance
How You Can Harness Automation To Ensure Field Service Compliance
Dec 01, 2024
Article
G2 G2
Staffing Industry Trends: Key Insights for Recruiter Success
Staffing Industry Trends: Key Insights for Recruiter Success
Dec 01, 2024
Article
G2 G2
Best Black Friday Software Deals in 2024: AI, CRM, and More
Best Black Friday Software Deals in 2024: AI, CRM, and More
Dec 01, 2024
Article
G2 G2
How AI Helps Bridge the Gap in Language Learning
How AI Helps Bridge the Gap in Language Learning
Dec 01, 2024
Article
G2 G2
How to Strengthen Visitor Security in the Workplace
How to Strengthen Visitor Security in the Workplace
Dec 01, 2024
Article
G2 G2
Digital Transformation in Manufacturing: The Role of E-Signatures
Digital Transformation in Manufacturing: The Role of E-Signatures
Dec 01, 2024
Article

Articles

3493
Insights for Go-to-Market Teams: Meeting Buyer Expectations in the Age of AI
Insights for Go-to-Market Teams: Meeting Buyer Expectations in the Age of AI
G2U Edge Webinar Recap: Making the Most Out of Every Review
G2U Edge Webinar Recap: Making the Most Out of Every Review
How G2 Partnerships are Helping B2B Marketers Solve Complex Attribution and ROI Measurement Challenges
How G2 Partnerships are Helping B2B Marketers Solve Complex Attribution and ROI Measurement Challenges
Demandbase Qualifies $3.5 million in Pipeline in a Single Quarter Using the G2 Buyer Intent + Demandbase Integration
Demandbase Qualifies $3.5 million in Pipeline in a Single Quarter Using the G2 Buyer Intent + Demandbase Integration
How to Strengthen Visitor Security in the Workplace
How to Strengthen Visitor Security in the Workplace
How You Can Harness Automation To Ensure Field Service Compliance
How You Can Harness Automation To Ensure Field Service Compliance
Staffing Industry Trends: Key Insights for Recruiter Success
Staffing Industry Trends: Key Insights for Recruiter Success
Best Black Friday Software Deals in 2024: AI, CRM, and More
Best Black Friday Software Deals in 2024: AI, CRM, and More
How AI Helps Bridge the Gap in Language Learning
How AI Helps Bridge the Gap in Language Learning
Digital Transformation in Manufacturing: The Role of E-Signatures
Digital Transformation in Manufacturing: The Role of E-Signatures
Best Cyber Monday Software Deals in 2024: Maximized Savings
Best Cyber Monday Software Deals in 2024: Maximized Savings
What Is a Keynote Speaker? How to Deliver Impactful Speeches
What Is a Keynote Speaker? How to Deliver Impactful Speeches
Strengthening Root Cause Analysis by Combining Training and Tech
Strengthening Root Cause Analysis by Combining Training and Tech
Why Route Optimization Is a Game Changer for Smarter Deliveries
Why Route Optimization Is a Game Changer for Smarter Deliveries
Employee Bonus Program: Importance and How to Launch One
Employee Bonus Program: Importance and How to Launch One
Striking a Balance Between Fintech Innovation and EU Consumer Protection in the AI Era
Striking a Balance Between Fintech Innovation and EU Consumer Protection in the AI Era
G2 University Certifications: A Behind-the-Scenes Look
G2 University Certifications: A Behind-the-Scenes Look
G2's Greatest Review Collection Strategy Hits: Webinar Recap
G2's Greatest Review Collection Strategy Hits: Webinar Recap
What Is Environmental Engineering? It's Important Role in Health
What Is Environmental Engineering? It's Important Role in Health
AI in M&A: Harnessing Traditional and Gen AI for Peak Efficiency
AI in M&A: Harnessing Traditional and Gen AI for Peak Efficiency
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Case Studies

50
How SmartBug Media Supercharged Growth with G2's Intent Data and a Unique Strategy
How SmartBug Media Supercharged Growth with G2's Intent Data and a Unique Strategy
How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%
How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%
Integration Platforms Explained: Simplifying SaaS Development
Integration Platforms Explained: Simplifying SaaS Development
February Office Hours: Reduce Churn and Win Big
February Office Hours: Reduce Churn and Win Big
Empowering Sales with Customer Voice: Alteryx's Strategic Use of G2
Empowering Sales with Customer Voice: Alteryx's Strategic Use of G2
PaperCut Generates $8 Million in Pipeline With G2 Marketing Solutions
PaperCut Generates $8 Million in Pipeline With G2 Marketing Solutions
Building a Thriving Coaching Business: From Niche to Strategy
Building a Thriving Coaching Business: From Niche to Strategy
FlippingBook Sees 111% increase in Sales from G2 Leads
FlippingBook Sees 111% increase in Sales from G2 Leads
GoCardless Taps into North American Market Using G2 Solutions
GoCardless Taps into North American Market Using G2 Solutions
Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data
Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2
Hospitable Boosts Leads by 280% With G2
Hospitable Boosts Leads by 280% With G2
How Quixy Leverages G2 to Win More Deals as a Market Newcomer
How Quixy Leverages G2 to Win More Deals as a Market Newcomer
Reputation Sees 174% Increase in ARR With G2 In-App Reviews
Reputation Sees 174% Increase in ARR With G2 In-App Reviews
BambooHR Boosts Contact Requests 40% With G2 + Chili Piper Integration
BambooHR Boosts Contact Requests 40% With G2 + Chili Piper Integration
Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions
Zuddl Generates $880K+ in Pipeline With G2 Marketing Solutions
ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2
ZoomInfo Sees 17% Higher Conversion Rate and 27% Lower CPL With G2
How Planhat Became a Leader in 7 Competitive Categories
How Planhat Became a Leader in 7 Competitive Categories
BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks
BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks
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eBooks

37
🧃
Understanding Partner-Led Growth
Unlocked
Understanding Partner-Led Growth
7 Ways Reviews Fuel B2B Company Initiatives
7 Ways Reviews Fuel B2B Company Initiatives
How to respond to reviews
How to respond to reviews
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
Outreach Best Practices Your Guide for Getting Reviews
Outreach Best Practices Your Guide for Getting Reviews
Buyer Intent Data: The Ultimate Conversion Tool
Buyer Intent Data: The Ultimate Conversion Tool
The Impact of Advocate Marketing on Product Reviews
The Impact of Advocate Marketing on Product Reviews
The Impact of Reviews on B2B Buyers and Sellers
The Impact of Reviews on B2B Buyers and Sellers
A Guide to App Prototyping for Beginners
A Guide to App Prototyping for Beginners
Your Complete Guide to the Kotlin Programming Language
Your Complete Guide to the Kotlin Programming Language
How to Start a Blog (and Make Money) in 2019: DIY Guide
How to Start a Blog (and Make Money) in 2019: DIY Guide
7 Ways Reviews Fuel B2B Company Initiatives
7 Ways Reviews Fuel B2B Company Initiatives
Buyer Intent for Software and Service Providers
Buyer Intent for Software and Service Providers
Outreach Best Practices Your Guide for Getting Reviews
Outreach Best Practices Your Guide for Getting Reviews
Buyer Intent Data: The Ultimate Conversion Tool
Buyer Intent Data: The Ultimate Conversion Tool
The Impact of Advocate Marketing on Product Reviews
The Impact of Advocate Marketing on Product Reviews
Facebook Lead Ads Explained (+How to Optimize Them for Your Business)
Facebook Lead Ads Explained (+How to Optimize Them for Your Business)
Facebook Retargeting: The Definitive Guide to Remarketing Ads
Facebook Retargeting: The Definitive Guide to Remarketing Ads
The Full Guide to Snapchat Ads
The Full Guide to Snapchat Ads
The Beginner's Guide to Programmatic Advertising in 2019
The Beginner's Guide to Programmatic Advertising in 2019
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Infographics

6

Podcast Episodes

2

Reports

9

Toolkits

2

Videos

3

Webinars

25
Don't Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
Don't Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
There's No Such Thing as a Bad Review: Making the Most of Every Review.
There's No Such Thing as a Bad Review: Making the Most of Every Review.
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
Unlock New Insights with G2 Market Intelligence
Unlock New Insights with G2 Market Intelligence
CMO Consult: Redefining ROI for B2B Marketers
Unlocked
CMO Consult: Redefining ROI for B2B Marketers
Optimizing your G2 profile
Optimizing your G2 profile
Powerful Buyer Intent Integrations
Powerful Buyer Intent Integrations
G2 Profile + Chili Piper Integration
G2 Profile + Chili Piper Integration
Spotlight on G2 Partner Hub and LinkedIn Integration
Spotlight on G2 Partner Hub and LinkedIn Integration
Report Season Office Hours
Report Season Office Hours
Software's Role in Solving a Broken Go-to-Market
Unlocked
Software's Role in Solving a Broken Go-to-Market
CEO Consult Webinar - Post Event Recording | Sell.G2
CEO Consult Webinar - Post Event Recording | Sell.G2
G2 Town Hall - Webinar Post Event | Sell.G2
G2 Town Hall - Webinar Post Event | Sell.G2
Elevate Inclusivity in Your Work Environment | G2 Webinars
Elevate Inclusivity in Your Work Environment | G2 Webinars
G2 Webinars | 2021 Consult: Brand
G2 Webinars | 2021 Consult: Brand
G2 Webinars | 2021 Consult: ABM
G2 Webinars | 2021 Consult: ABM
Using Customer Voice to Transform Sales, Marketing, Product & Customer Experiences
Using Customer Voice to Transform Sales, Marketing, Product & Customer Experiences
G2 Webinars | The COVID Consult
G2 Webinars | The COVID Consult
G2 Webinars | The Game Changing Impact of Customer Advocacy Webinar
G2 Webinars | The Game Changing Impact of Customer Advocacy Webinar
G2 Webinars | Skyrocket Your Growth by Keeping Your Customers Happy Recording
G2 Webinars | Skyrocket Your Growth by Keeping Your Customers Happy Recording
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G2 is the world's largest and most trusted software marketplace. More than 60 million people annually including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.

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3493
articles
50
case studies
37
ebooks
6
infographics
2
podcast episodes
9
reports
2
toolkits
3
videos
25
webinars