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GTM Partners GTM Partners
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Understanding Partner-Led Growth
Unlocked
Understanding Partner-Led Growth
Aug 16, 2024
eBook
G2 G2
User-Generated Content: (Actually) Putting Customers First
User-Generated Content: (Actually) Putting Customers First
Apr 21, 2022
Article
G2 G2
Grow Your E-Commerce Business With a Free Shipping Strategy
Grow Your E-Commerce Business With a Free Shipping Strategy
May 11, 2021
Article
G2 G2
The Ultimate Cold Email Outreach Strategy (+4 Cold Email Templates)
The Ultimate Cold Email Outreach Strategy (+4 Cold Email Templates)
May 11, 2021
Article
GTM Partners GTM Partners
Go-To-Market Benchmark Report (Winter 2024)
Go-To-Market Benchmark Report (Winter 2024)
Apr 15, 2024
Report
G2 G2
How Will AI Impact Email Communication?
How Will AI Impact Email Communication?
Aug 01, 2023
Article
G2 G2
The Final Branding Frontier for Designers: Personal Branding
The Final Branding Frontier for Designers: Personal Branding
Apr 21, 2022
Article
G2 G2
What Is Brand Marketing? (+Advice From a Brand Marketing Professional)
What Is Brand Marketing? (+Advice From a Brand Marketing Professional)
Apr 21, 2022
Article
G2 G2
7 Actionable Tactics to Improve Sales Performance
7 Actionable Tactics to Improve Sales Performance
Sep 01, 2023
Article
G2 G2
G2 Review Campaign in a Box
G2 Review Campaign in a Box
Jan 01, 2023
Toolkit

Latest Content

G2 G2
Corporate Counsel: Why You Need a Team of In-House Lawyers
Corporate Counsel: Why You Need a Team of In-House Lawyers
Aug 01, 2025
Article
G2 G2
12 Ways to Foster Accountability in the Workplace (+Examples)
12 Ways to Foster Accountability in the Workplace (+Examples)
Aug 01, 2025
Article
G2 G2
How to Write an Effective Email to Recruiter (+Sample)
How to Write an Effective Email to Recruiter (+Sample)
Aug 01, 2025
Article
G2 G2
How to Build a Workforce Planning Strategy That Works
How to Build a Workforce Planning Strategy That Works
Aug 01, 2025
Article
G2 G2
22 Out-of-Office Message Templates (+How to Write One)
22 Out-of-Office Message Templates (+How to Write One)
Aug 01, 2025
Article
G2 G2
I Evaluated the 8 Best Background Check Software for Reliable Hiring
I Evaluated the 8 Best Background Check Software for Reliable Hiring
Aug 01, 2025
Article
G2 G2
What Is Cached Data? Should You Keep It or Clear It?
What Is Cached Data? Should You Keep It or Clear It?
Aug 01, 2025
Article
G2 G2
My Review of 2025's Best Multi-Country Payroll Software
My Review of 2025's Best Multi-Country Payroll Software
Aug 01, 2025
Article
G2 G2
The 5 Best EDI Software I'd Recommend to Any Team
The 5 Best EDI Software I'd Recommend to Any Team
Aug 01, 2025
Article
G2 G2
8 Best Experience Management Software: My Picks for 2025
8 Best Experience Management Software: My Picks for 2025
Aug 01, 2025
Article

Articles

3654
How to Build a Workforce Planning Strategy That Works
How to Build a Workforce Planning Strategy That Works
Corporate Counsel: Why You Need a Team of In-House Lawyers
Corporate Counsel: Why You Need a Team of In-House Lawyers
How to Write an Effective Email to Recruiter (+Sample)
How to Write an Effective Email to Recruiter (+Sample)
12 Ways to Foster Accountability in the Workplace (+Examples)
12 Ways to Foster Accountability in the Workplace (+Examples)
22 Out-of-Office Message Templates (+How to Write One)
22 Out-of-Office Message Templates (+How to Write One)
Is Your DNS SPF Record Costing You Email ROI? Act Now
Is Your DNS SPF Record Costing You Email ROI? Act Now
The 5 Best EDI Software I'd Recommend to Any Team
The 5 Best EDI Software I'd Recommend to Any Team
What Is Cached Data? Should You Keep It or Clear It?
What Is Cached Data? Should You Keep It or Clear It?
8 Best Experience Management Software: My Picks for 2025
8 Best Experience Management Software: My Picks for 2025
My Review of 2025's Best Multi-Country Payroll Software
My Review of 2025's Best Multi-Country Payroll Software
I Evaluated the 8 Best Background Check Software for Reliable Hiring
I Evaluated the 8 Best Background Check Software for Reliable Hiring
How to Write a Contract: Templates, Tips, and Mistakes to Avoid
How to Write a Contract: Templates, Tips, and Mistakes to Avoid
Top Line vs. Bottom Line: How to Make Smarter Business Decisions
Top Line vs. Bottom Line: How to Make Smarter Business Decisions
9 Best Sales Performance Management Software (2025 Edition)
9 Best Sales Performance Management Software (2025 Edition)
Customer Interactions Explained: Framework and Tools for 2025
Customer Interactions Explained: Framework and Tools for 2025
CRM Analytics: Turn Customer Data into Actionable Insights
CRM Analytics: Turn Customer Data into Actionable Insights
Dial Smarter With My 7 Best Auto Dialer Software Picks
Dial Smarter With My 7 Best Auto Dialer Software Picks
How to Become a Brand Manager: Skills, Salary & Tools
How to Become a Brand Manager: Skills, Salary & Tools
Top 10 Website Marketing Strategies That Work in 2025
Top 10 Website Marketing Strategies That Work in 2025
What Is OTT Advertising? A Marketer's Guide for 2025
What Is OTT Advertising? A Marketer's Guide for 2025
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Case Studies

55
How AiSDR Uses G2 Clicks to Turn G2 Into a Top 5 Traffic Source
How AiSDR Uses G2 Clicks to Turn G2 Into a Top 5 Traffic Source
How Product Fruits Uses G2 Clicks to Improve Ad Lead Conversion Rate by 2x
How Product Fruits Uses G2 Clicks to Improve Ad Lead Conversion Rate by 2x
How Snitcher is Winning More Customers and Generating Revenue With G2
How Snitcher is Winning More Customers and Generating Revenue With G2
How Tesorio Leverages G2 to Drive New Business That Closes 20% Faster
How Tesorio Leverages G2 to Drive New Business That Closes 20% Faster
How the G2 and Sendoso Integration Revolutionizes B2B Gifting
How the G2 and Sendoso Integration Revolutionizes B2B Gifting
How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%
How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%
How SmartBug Media Supercharged Growth with G2's Intent Data and a Unique Strategy
How SmartBug Media Supercharged Growth with G2's Intent Data and a Unique Strategy
Integration Platforms Explained: Simplifying SaaS Development
Integration Platforms Explained: Simplifying SaaS Development
February Office Hours: Reduce Churn and Win Big
February Office Hours: Reduce Churn and Win Big
Empowering Sales with Customer Voice: Alteryx's Strategic Use of G2
Empowering Sales with Customer Voice: Alteryx's Strategic Use of G2
PaperCut Generates $8 Million in Pipeline With G2 Marketing Solutions
PaperCut Generates $8 Million in Pipeline With G2 Marketing Solutions
Building a Thriving Coaching Business: From Niche to Strategy
Building a Thriving Coaching Business: From Niche to Strategy
FlippingBook Sees 111% increase in Sales from G2 Leads
FlippingBook Sees 111% increase in Sales from G2 Leads
GoCardless Taps into North American Market Using G2 Solutions
GoCardless Taps into North American Market Using G2 Solutions
Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data
Chargebee Generates 280+ Leads in One Year With G2 Buyer Intent Data
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent
Everstage Sees a 50% Increase in Pipeline QoQ With G2 Buyer Intent
Hospitable Boosts Leads by 280% With G2
Hospitable Boosts Leads by 280% With G2
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2
SEON Sees a 600% Increase in Free Trial Clicks Powered by G2
How Quixy Leverages G2 to Win More Deals as a Market Newcomer
How Quixy Leverages G2 to Win More Deals as a Market Newcomer
Reputation Sees 174% Increase in ARR With G2 In-App Reviews
Reputation Sees 174% Increase in ARR With G2 In-App Reviews
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eBooks

37
🧃
Understanding Partner-Led Growth
Unlocked
Understanding Partner-Led Growth
7 Ways Reviews Fuel B2B Company Initiatives
7 Ways Reviews Fuel B2B Company Initiatives
How to respond to reviews
How to respond to reviews
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
How Customer Review "Conversations" Strengthen Buyer Intent for Software and Service Providers
Outreach Best Practices Your Guide for Getting Reviews
Outreach Best Practices Your Guide for Getting Reviews
Buyer Intent Data: The Ultimate Conversion Tool
Buyer Intent Data: The Ultimate Conversion Tool
The Impact of Advocate Marketing on Product Reviews
The Impact of Advocate Marketing on Product Reviews
The Impact of Reviews on B2B Buyers and Sellers
The Impact of Reviews on B2B Buyers and Sellers
A Guide to App Prototyping for Beginners
A Guide to App Prototyping for Beginners
Your Complete Guide to the Kotlin Programming Language
Your Complete Guide to the Kotlin Programming Language
How to Start a Blog (and Make Money) in 2019: DIY Guide
How to Start a Blog (and Make Money) in 2019: DIY Guide
7 Ways Reviews Fuel B2B Company Initiatives
7 Ways Reviews Fuel B2B Company Initiatives
Buyer Intent for Software and Service Providers
Buyer Intent for Software and Service Providers
Outreach Best Practices Your Guide for Getting Reviews
Outreach Best Practices Your Guide for Getting Reviews
Buyer Intent Data: The Ultimate Conversion Tool
Buyer Intent Data: The Ultimate Conversion Tool
The Impact of Advocate Marketing on Product Reviews
The Impact of Advocate Marketing on Product Reviews
Facebook Lead Ads Explained (+How to Optimize Them for Your Business)
Facebook Lead Ads Explained (+How to Optimize Them for Your Business)
Facebook Retargeting: The Definitive Guide to Remarketing Ads
Facebook Retargeting: The Definitive Guide to Remarketing Ads
The Full Guide to Snapchat Ads
The Full Guide to Snapchat Ads
The Beginner's Guide to Programmatic Advertising in 2019
The Beginner's Guide to Programmatic Advertising in 2019
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Infographics

6

Podcast Episodes

2

Reports

13
New Year New eLearning: A Comprehensive Overview of Corporate LMS in 2025
New Year New eLearning: A Comprehensive Overview of Corporate LMS in 2025
2021 G2 Software Buyer Behavior Report
2021 G2 Software Buyer Behavior Report
2023 Digital Trends
2023 Digital Trends
2024 Technology Trends
2024 Technology Trends
Go-To-Market Benchmark Report (Winter 2024)
Go-To-Market Benchmark Report (Winter 2024)
ROI Study: G2 Marketing Solutions
ROI Study: G2 Marketing Solutions
42 Construction Statistics to Justify The Changing Market
42 Construction Statistics to Justify The Changing Market
Expense Management and G2's Fall 2022 Reports
Expense Management and G2's Fall 2022 Reports
Highlights From the G2 Spring 2022 ERP Reports
Highlights From the G2 Spring 2022 ERP Reports
The State of B2B Chicago Tech in 2018 (+25 Best Companies)
The State of B2B Chicago Tech in 2018 (+25 Best Companies)
Buyers' Guide for Cloud Computing Infrastructure | Winter 2019
Buyers' Guide for Cloud Computing Infrastructure | Winter 2019
Grid® Report for Sales Acceleration Tools in the Salesforce Ecosystem Fall 2019
Grid® Report for Sales Acceleration Tools in the Salesforce Ecosystem Fall 2019
State of Social Media Marketing Report 2019
State of Social Media Marketing Report 2019

Toolkits

2

Videos

3

Webinars

27
Smarter GTM, Stronger Brand, & Intent Data That Converts
Smarter GTM, Stronger Brand, & Intent Data That Converts
G2U Webinar Recap: Turn Your G2 Profile Into a Demand Driver
G2U Webinar Recap: Turn Your G2 Profile Into a Demand Driver
Don't Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
Don't Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy
There's No Such Thing as a Bad Review: Making the Most of Every Review.
There's No Such Thing as a Bad Review: Making the Most of Every Review.
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
5 Factors Shaping Software Buyer Behavior in 2023 & Beyond
Unlock New Insights with G2 Market Intelligence
Unlock New Insights with G2 Market Intelligence
CMO Consult: Redefining ROI for B2B Marketers
Unlocked
CMO Consult: Redefining ROI for B2B Marketers
Report Season Office Hours
Report Season Office Hours
Powerful Buyer Intent Integrations
Powerful Buyer Intent Integrations
G2 Profile + Chili Piper Integration
G2 Profile + Chili Piper Integration
Spotlight on G2 Partner Hub and LinkedIn Integration
Spotlight on G2 Partner Hub and LinkedIn Integration
Optimizing your G2 profile
Optimizing your G2 profile
Software's Role in Solving a Broken Go-to-Market
Unlocked
Software's Role in Solving a Broken Go-to-Market
CEO Consult Webinar - Post Event Recording | Sell.G2
CEO Consult Webinar - Post Event Recording | Sell.G2
G2 Town Hall - Webinar Post Event | Sell.G2
G2 Town Hall - Webinar Post Event | Sell.G2
Elevate Inclusivity in Your Work Environment | G2 Webinars
Elevate Inclusivity in Your Work Environment | G2 Webinars
G2 Webinars | 2021 Consult: Brand
G2 Webinars | 2021 Consult: Brand
G2 Webinars | 2021 Consult: ABM
G2 Webinars | 2021 Consult: ABM
Using Customer Voice to Transform Sales, Marketing, Product & Customer Experiences
Using Customer Voice to Transform Sales, Marketing, Product & Customer Experiences
G2 Webinars | The COVID Consult
G2 Webinars | The COVID Consult
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G2 is the world's largest and most trusted software marketplace. More than 60 million people annually including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.

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3654
articles
55
case studies
37
ebooks
6
infographics
2
podcast episodes
13
reports
2
toolkits
3
videos
27
webinars