Let's be honest: consumers don't trust marketers.

Building relationships with target consumers is challenging. Today, we are all bombarded with messaging from countless brands. If you can't connect with consumers honestly and genuinely, you probably won't build a lasting relationship.

Your content marketing strategy needs to put customers front and center to truly build trust with them. Their voices matter the most and should be heard in your marketing efforts.

User-generated content (UGC) helps you do just that. Businesses can add authenticity and a compelling personal touch to marketing efforts with user-generated content software. It's free, easy to create, and allows you to put the customer in the driver's seat.