We live in a fast-paced demand centric world, with access to anything 24/7. With this being the new norm, businesses are quickly looking to adapt and this can be seen specifically in the retail industry. As many retailers are closing their store fronts, they are making the business decision to focus their money into their online business. While store sales decline, the 2016 holiday season brought in nearly $92B in online sales, that's an 11% increase over the last year. Online sales are expected to continue to rise this year and retailers are investing in their digital strategy to stay afloat. For this digital transformation, the key to success will be closely tied to customer experience.