In today's world, most of us look at our phones a lot – around 96 times a day, actually. It makes sense that text messages are becoming an important way for businesses to talk directly and personally with people.

Even though there are many ways to reach out to customers, like emails or app notifications, they sometimes miss the mark. Emails can get lost in spam folders, and it's easy to ignore or forget about app alerts.

But text messages? These hit the mark as they're simple and personal. When you send a text message, you cut through all the digital clutter, ensuring your message not only gets seen by your customers but also feels relevant to them.

This opens up new possibilities for how companies communicate with their audience. Text messaging offers a closeness and immediacy that other methods just can't match, making it perfect for any business looking to make real connections with its customers.