Tourial is shifting its focus to help SaaS vendors win at the Top of the Funnel (TOFU) by introducing micro tours-short, interactive storytelling experiences designed to engage buyers early.

Key Points:
TOFU Struggles: Rising Customer Acquisition Costs (CAC) and market saturation make lead generation harder. Traditional interactive demos overwhelm prospects at this stage.

Micro Tours: A mix of explainer videos and interactive demos, micro tours provide quick, engaging, and structured product experiences.

Customer Validation: Early adopters praise micro tours for simplifying content creation and boosting sales/marketing efficiency.