Associated with
Jake Dunlap
Posted Jul 20, 2021
•
8 min read
How to Build a Sales Playbook Using a Customer-Centric Approach
As you start to think about building a B2B sales playbook and what it should include, you need to engineer a process from the ideal customer experience – not the ideal selling experience.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
RevGenius
Featured by RevGenius
