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Posted May 13, 2024
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12 min read
Building Trust: The Role of Customer-Centric Selling in B2B SaaS
Heads up, salespeople! The game just changed. Forget those old-school number-chasing tactics – it's customer time! A customer-centric approach in B2B sales is all about understanding what your customers truly need, and then becoming their hero by helping them get it.
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