NEW YORK, May 24, 2023 - Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Leader in the new report, The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. The company's combined dataset from multiple sources scores accounts on purchase propensity that enables enterprise B2B marketers to prioritize accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Madison Logic received the highest possible score of 5.0 in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.