Betsy Utley-Marin

Betsy Utley-Marin

LinkedIn

Latest Content

Madison Logic Platform Madison Logic Platform
Why CIOs and CMOs Must Work Together
Why CIOs and CMOs Must Work Together
Jan 08, 2025
Article
Madison Logic Platform Madison Logic Platform
Virtual Event: 2025 B2B Marketing Trends: Insights to Elevate Your Account-Based Strategy
Virtual Event: 2025 B2B Marketing Trends: Insights to Elevate Your Account-Based Strategy
Jan 26, 2025
Future Event
Madison Logic Platform Madison Logic Platform
Why 2025 Will Demand More Personalized Buyer Experiences
Why 2025 Will Demand More Personalized Buyer Experiences
Dec 20, 2024
Article
Madison Logic Platform Madison Logic Platform
6 Marketing Automation Best Practices for Your ABM Strategy
6 Marketing Automation Best Practices for Your ABM Strategy
Dec 20, 2024
Article
Madison Logic Platform Madison Logic Platform
How to Reach and Engage B2B Buyers During the Busy Holiday Season
How to Reach and Engage B2B Buyers During the Busy Holiday Season
Nov 26, 2024
Article
Madison Logic Platform Madison Logic Platform
The Evolving Role of the C-Suite in B2B Software Buying Committees
The Evolving Role of the C-Suite in B2B Software Buying Committees
Oct 29, 2024
Article
Madison Logic Platform Madison Logic Platform
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
Oct 22, 2024
Article
Madison Logic Platform Madison Logic Platform
What Tools and Technologies Help Your ABM Campaigns Succeed
What Tools and Technologies Help Your ABM Campaigns Succeed
Sep 24, 2024
Article
Madison Logic Platform Madison Logic Platform
Bring Transparency and Trust to Your Content Syndication Strategy
Bring Transparency and Trust to Your Content Syndication Strategy
Sep 17, 2024
eBook
Madison Logic Platform Madison Logic Platform
Why You Need to Meet with Sales and Customer Success Teams More
Why You Need to Meet with Sales and Customer Success Teams More
Sep 04, 2024
Article

Articles

26
Why CIOs and CMOs Must Work Together
Article
Why CIOs and CMOs Must Work Together
Why 2025 Will Demand More Personalized Buyer Experiences
Article
Why 2025 Will Demand More Personalized Buyer Experiences
6 Marketing Automation Best Practices for Your ABM Strategy
Article
6 Marketing Automation Best Practices for Your ABM Strategy
How to Reach and Engage B2B Buyers During the Busy Holiday Season
Article
How to Reach and Engage B2B Buyers During the Busy Holiday Season
The Evolving Role of the C-Suite in B2B Software Buying Committees
Article
The Evolving Role of the C-Suite in B2B Software Buying Committees
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
Article
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
What Tools and Technologies Help Your ABM Campaigns Succeed
Article
What Tools and Technologies Help Your ABM Campaigns Succeed
Why You Need to Meet with Sales and Customer Success Teams More
Article
Why You Need to Meet with Sales and Customer Success Teams More
Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
Article
Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
How to Use Social Proof to Reinforce Your Brand Value
Article
How to Use Social Proof to Reinforce Your Brand Value
Are You Using Data to Prioritize the Right Buyers for ERP Solutions?
Article
Are You Using Data to Prioritize the Right Buyers for ERP Solutions?
More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
Article
More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
Why B2B Buyers Love Personalization
Article
Why B2B Buyers Love Personalization
4 B2B Marketing Resolutions for the New Year
Article
4 B2B Marketing Resolutions for the New Year
How to Measure and Optimize Your Campaigns Toward Success
Article
How to Measure and Optimize Your Campaigns Toward Success
Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Article
Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise
Article
Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise
How to Use AI More Effectively in Your ABM Strategy
Article
How to Use AI More Effectively in Your ABM Strategy
Why Leads Get Stuck in the Pipeline (and How to Get Them Unstuck)
Article
Why Leads Get Stuck in the Pipeline (and How to Get Them Unstuck)
Why You Need a Unified Brand-to-Demand Strategy
Article
Why You Need a Unified Brand-to-Demand Strategy
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eBooks

1

Future Events

1

Effective communicator capable of translating big ideas into measurable PR campaigns. Core competencies include corporate communications, integrated marketing communications, media relations, change management, analyst relations, social media, and event management.

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26
articles
1
ebook
1
future event