Betsy Utley-Marin

Betsy Utley-Marin

LinkedIn
The Evolving Role of the C-Suite in B2B Software Buying Committees
Article
The Evolving Role of the C-Suite in B2B Software Buying Committees
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
Article
Madison Logic + Gong: Enhance Real-Time Account Insights for Seamless Sales & Marketing Alignment
What Tools and Technologies Help Your ABM Campaigns Succeed
Article
What Tools and Technologies Help Your ABM Campaigns Succeed
Why You Need to Meet with Sales and Customer Success Teams More
Article
Why You Need to Meet with Sales and Customer Success Teams More
Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
Article
Why You Need to Engage the Entire Buying Committee (and Not Just a Few Decision-Makers)
How to Use Social Proof to Reinforce Your Brand Value
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How to Use Social Proof to Reinforce Your Brand Value
Are You Using Data to Prioritize the Right Buyers for ERP Solutions?
Article
Are You Using Data to Prioritize the Right Buyers for ERP Solutions?
More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
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More Millennials Are Making B2B Purchasing Decisions: What That Means for Your ABM Strategy
Why B2B Buyers Love Personalization
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Why B2B Buyers Love Personalization
How to Measure and Optimize Your Campaigns Toward Success
Article
How to Measure and Optimize Your Campaigns Toward Success
4 B2B Marketing Resolutions for the New Year
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4 B2B Marketing Resolutions for the New Year
How to Use AI More Effectively in Your ABM Strategy
Article
How to Use AI More Effectively in Your ABM Strategy
Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
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Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise
Article
Small and Medium-Sized Businesses Are Increasingly Interested in Security Software as Cyberattacks Continue to Rise
Why Leads Get Stuck in the Pipeline (and How to Get Them Unstuck)
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Why Leads Get Stuck in the Pipeline (and How to Get Them Unstuck)
How to Apply the Black Friday Mindset to Your B2B Marketing Campaign
Article
How to Apply the Black Friday Mindset to Your B2B Marketing Campaign
Why You Need a Unified Brand-to-Demand Strategy
Article
Why You Need a Unified Brand-to-Demand Strategy
Considering a Move from MQLs to MQAs? Here's What You Need to Know
Article
Considering a Move from MQLs to MQAs? Here's What You Need to Know
More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape
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More Companies Are Showing Interest in Financial Technology Solutions to Adapt to the Post-Pandemic Digital Landscape
Introducing ABM Connected TV
Article
Introducing ABM Connected TV
Madison Logic Named a Leader for Intent Data in New Analyst Report
Article
Madison Logic Named a Leader for Intent Data in New Analyst Report
4 Ways B2B Marketers Can More Successfully Navigate Times of Economic Uncertainty
Article
4 Ways B2B Marketers Can More Successfully Navigate Times of Economic Uncertainty