How to improve customer retention by 55% using Voice of the Customer (VoC)
Associated with
Leela Srinivasan Leela Srinivasan
Manish Nepal Manish Nepal
Yaagneshwaran Ganesh Yaagneshwaran Ganesh
19 min read
How to improve customer retention by 55% using Voice of the Customer (VoC)

Not many companies leverage Voice of Customer (VOC) well-or they don't do it in a way that affects meaningful change across the organization. So, in this post, we cover -- what VOC is, why run it, and how you can use Avoma to improve the efficiency of your VOC program.

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