Return Path's Consulting Services provided the skin care brand with an analysis of their current email program, highlighting areas of vulnerability and opportunities for optimization, specifically focusing on Gmail. As the brand's Assistant Manager, CRM & Digital Marketing explains, "Return Path's Email Strategist clearly researched our brand and business, audited our email program, and asked the right questions. Most importantly, she listened and synthesized our answers, asked for relevant data and leveraged it in meaningful ways, and explaining complex ideas in a way that was relatable to our business."