How Rizzle Uses Behavioral Analytics and Segmentation to Improve App Usage
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Sudheer Yerra Sudheer Yerra
How Rizzle Uses Behavioral Analytics and Segmentation to Improve App Usage

In this video, Sudheer Yerra, Assistant Marketing Director at Rizzle, shares his take on how MoEngage enables the team to improve DAU through behavioural insights and segmentation. He also discusses the role played by enhanced push delivery.