John welcomes entrepreneur, author and community builder Lloyed Lobo shares his experiences and insights on building his own startup and bringing it to eight figures in revenue. His unique background as a young refugee from Kuwait during the Gulf War has shaped his perspective on community-led growth. John and Lloyed also discuss his book, "From Grassroots to Greatness," and discover the 13 rules to build iconic brands with community-led growth. They also dive into the importance of pain in personal and professional growth, and how surrounding yourself with the right people can positively impact your mental health and the importance of aligning with a greater purpose.