Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
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Maya Spivak Maya Spivak
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)

Listen to this episode from The Marketing Scientists on Spotify. Today's guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya:Embracing unconventional paths Timing & stage sensitivity for brand investments Hyper-regional out-of-home advertising strategies