Paramark

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The Juice Claimed The Juice
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
Sep 04, 2024
Podcast Episode
The Juice Claimed The Juice
The Friday Concentrate #32: Lessons from The Swoosh
The Friday Concentrate #32: Lessons from The Swoosh
Nov 02, 2024
Article
The Juice Claimed The Juice
[Video] Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
[Video] Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
Sep 07, 2024
Video
The Juice Claimed The Juice
The Friday Concentrate #25: Don't Overcomplicate It
The Friday Concentrate #25: Don't Overcomplicate It
Jun 07, 2024
Article
Paramark Paramark
Traffic is still a valuable marketing metric. Here's why.
Traffic is still a valuable marketing metric. Here's why.
Jun 25, 2024
Article
Paramark Paramark
10 biggest misconceptions about marketing mix modeling
10 biggest misconceptions about marketing mix modeling
Jun 25, 2024
Article
Paramark Paramark
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
Jun 25, 2024
Article
Paramark Paramark
4 slides that every marketing QBR deck needs
4 slides that every marketing QBR deck needs
Jun 25, 2024
Article
Paramark Paramark
How to adapt your marketing measurement as privacy changes take hold
How to adapt your marketing measurement as privacy changes take hold
Jun 25, 2024
Article
Paramark Paramark
Marketing Measurement with Pranav Piyush
Unlocked
Marketing Measurement with Pranav Piyush
Aug 16, 2024
Course

Latest Content

The Juice Claimed The Juice
The Friday Concentrate #32: Lessons from The Swoosh
The Friday Concentrate #32: Lessons from The Swoosh
Nov 02, 2024
Article
Paramark Paramark
Growing a business without invading privacy with Matt Henderson, Sentry
Growing a business without invading privacy with Matt Henderson, Sentry
Oct 15, 2024
Podcast Episode
Paramark Paramark
Marketing experiments: How to get it right and what to avoid with Rishabh Jain
Marketing experiments: How to get it right and what to avoid with Rishabh Jain
Oct 15, 2024
Podcast Episode
The Juice Claimed The Juice
[Video] Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
[Video] Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
Sep 07, 2024
Video
Paramark Paramark
Leadership evolution: The CMO to CRO shift with Sahil Mansuri
Leadership evolution: The CMO to CRO shift with Sahil Mansuri
Sep 05, 2024
Podcast Episode
Paramark Paramark
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Sep 05, 2024
Podcast Episode
The Juice Claimed The Juice
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
Sep 04, 2024
Podcast Episode
Paramark Paramark
Navigating CMO Challenges and AI in Marketing with Drew Neisser
Navigating CMO Challenges and AI in Marketing with Drew Neisser
Aug 27, 2024
Podcast Episode
Paramark Paramark
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Aug 20, 2024
Podcast Episode
Paramark Paramark
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Aug 20, 2024
Podcast Episode

Articles

17
The Friday Concentrate #32: Lessons from The Swoosh
The Friday Concentrate #32: Lessons from The Swoosh
Building a Modern Marketing Tech Stack: Essential Tools and Tips
Building a Modern Marketing Tech Stack: Essential Tools and Tips
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
The Paramark method
The Paramark method
How to set your 2024 budget with marketing mix modeling
How to set your 2024 budget with marketing mix modeling
How do you pick a target metric to optimize marketing towards?
How do you pick a target metric to optimize marketing towards?
How much data do you need to run an MMM?
How much data do you need to run an MMM?
How to measure the impact of offline media
How to measure the impact of offline media
How do you measure brand marketing?
How do you measure brand marketing?
Traffic is still a valuable marketing metric. Here's why.
Traffic is still a valuable marketing metric. Here's why.
OOH advertising: Everything you need to know to get started
OOH advertising: Everything you need to know to get started
10 biggest misconceptions about marketing mix modeling
10 biggest misconceptions about marketing mix modeling
How to adapt your marketing measurement as privacy changes take hold
How to adapt your marketing measurement as privacy changes take hold
4 slides that every marketing QBR deck needs
4 slides that every marketing QBR deck needs
Introducing Paramark!
Introducing Paramark!
The end of attribution
The end of attribution
The Friday Concentrate #25: Don't Overcomplicate It
The Friday Concentrate #25: Don't Overcomplicate It

Podcast Episodes

44
Marketing experiments: How to get it right and what to avoid with Rishabh Jain
Marketing experiments: How to get it right and what to avoid with Rishabh Jain
Growing a business without invading privacy with Matt Henderson, Sentry
Growing a business without invading privacy with Matt Henderson, Sentry
Leadership evolution: The CMO to CRO shift with Sahil Mansuri
Leadership evolution: The CMO to CRO shift with Sahil Mansuri
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush
Navigating CMO Challenges and AI in Marketing with Drew Neisser
Navigating CMO Challenges and AI in Marketing with Drew Neisser
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
Making an impact with your brand with Sujani Dwarak (Thumbtack)
Making an impact with your brand with Sujani Dwarak (Thumbtack)
Making an impact with your brand with Sujani Dwarak (Thumbtack)
Making an impact with your brand with Sujani Dwarak (Thumbtack)
Optimizing your marketing mix with Rand Fishkin (SparkToro)
Optimizing your marketing mix with Rand Fishkin (SparkToro)
Making an impact with your brand with Sujani Dwarak (Thumbtack)
Making an impact with your brand with Sujani Dwarak (Thumbtack)
Longevity in marketing leadership positions with Matt Kaufman (Qualia)
Longevity in marketing leadership positions with Matt Kaufman (Qualia)
Why you should invest in social proof with Mark Huber (UserEvidence)
Why you should invest in social proof with Mark Huber (UserEvidence)
Why you should invest in social proof with Mark Huber (UserEvidence)
Why you should invest in social proof with Mark Huber (UserEvidence)
Why you should invest in social proof with Mark Huber (UserEvidence)
Why you should invest in social proof with Mark Huber (UserEvidence)
What is behavioral science and experimentation with Shirin Oreizy
What is behavioral science and experimentation with Shirin Oreizy
What is behavioral science and experimentation with Shirin Oreizy
What is behavioral science and experimentation with Shirin Oreizy
How to make testing fun with Mustafa Ibrahim (HelloFresh)
How to make testing fun with Mustafa Ibrahim (HelloFresh)
What is behavioral science and experimentation with Shirin Oreizy
What is behavioral science and experimentation with Shirin Oreizy
Explore all Arrow right

Videos

2

Courses

1

Invest in marketing with confidence & predictability. CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.

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17
articles
44
podcast episodes
2
videos
1
course