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4 slides that every marketing QBR deck needs

4 slides that every marketing QBR deck needs

Jun 25, 2024

Article

Traffic is still a valuable marketing metric. Here's why.

Traffic is still a valuable marketing metric. Here's why.

Jun 25, 2024

Article

10 biggest misconceptions about marketing mix modeling

10 biggest misconceptions about marketing mix modeling

Jun 25, 2024

Article

Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)

Jun 25, 2024

Article

How to adapt your marketing measurement as privacy changes take hold

How to adapt your marketing measurement as privacy changes take hold

Jun 25, 2024

Article

Marketing Measurement with Pranav Piyush

Marketing Measurement with Pranav Piyush

Aug 16, 2024

Course

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Oct 15, 2024

Podcast Episode

Growing a business without invading privacy with Matt Henderson, Sentry

Growing a business without invading privacy with Matt Henderson, Sentry

Oct 15, 2024

Podcast Episode

Latest Content

Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

Dec 04, 2025

Podcast Episode

The Friday Concentrate #32: Lessons from The Swoosh

The Friday Concentrate #32: Lessons from The Swoosh

Nov 02, 2025

Article

[Video] Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

[Video] Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

Sep 07, 2025

Video

Incrementality for CFOs - the full guide - Paramark Blog

Incrementality for CFOs - the full guide - Paramark Blog

May 22, 2025

Article

Building the future of Marketing Measurement - Paramark Blog

Building the future of Marketing Measurement - Paramark Blog

May 22, 2025

Article

How do geo-tests really work? - Paramark Blog

How do geo-tests really work? - Paramark Blog

Apr 22, 2025

Article

Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Mar 22, 2025

Video

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Oct 15, 2024

Podcast Episode

Growing a business without invading privacy with Matt Henderson, Sentry

Growing a business without invading privacy with Matt Henderson, Sentry

Oct 15, 2024

Podcast Episode

Leadership evolution: The CMO to CRO shift with Sahil Mansuri

Leadership evolution: The CMO to CRO shift with Sahil Mansuri

Sep 05, 2024

Podcast Episode

Articles

20

The Friday Concentrate #32: Lessons from The Swoosh

The Friday Concentrate #32: Lessons from The Swoosh

Incrementality for CFOs - the full guide - Paramark Blog

Incrementality for CFOs - the full guide - Paramark Blog

Building the future of Marketing Measurement - Paramark Blog

Building the future of Marketing Measurement - Paramark Blog

How do geo-tests really work? - Paramark Blog

How do geo-tests really work? - Paramark Blog

Building a Modern Marketing Tech Stack: Essential Tools and Tips

Building a Modern Marketing Tech Stack: Essential Tools and Tips

Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)

How much data do you need to run an MMM?

How much data do you need to run an MMM?

How to measure the impact of offline media

How to measure the impact of offline media

4 slides that every marketing QBR deck needs

4 slides that every marketing QBR deck needs

How do you measure brand marketing?

OOH advertising: Everything you need to know to get started

OOH advertising: Everything you need to know to get started

10 biggest misconceptions about marketing mix modeling

10 biggest misconceptions about marketing mix modeling

How to adapt your marketing measurement as privacy changes take hold

How to adapt your marketing measurement as privacy changes take hold

Traffic is still a valuable marketing metric. Here's why.

Traffic is still a valuable marketing metric. Here's why.

Introducing Paramark!

Introducing Paramark!

The end of attribution

The end of attribution

The Paramark method

The Paramark method

How to set your 2024 budget with marketing mix modeling

How to set your 2024 budget with marketing mix modeling

How do you pick a target metric to optimize marketing towards?

How do you pick a target metric to optimize marketing towards?

The Friday Concentrate #25: Don't Overcomplicate It

The Friday Concentrate #25: Don't Overcomplicate It

Podcast Episodes

44

Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Growing a business without invading privacy with Matt Henderson, Sentry

Growing a business without invading privacy with Matt Henderson, Sentry

Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

Leadership evolution: The CMO to CRO shift with Sahil Mansuri

Leadership evolution: The CMO to CRO shift with Sahil Mansuri

Navigating CMO Challenges and AI in Marketing with Drew Neisser

Navigating CMO Challenges and AI in Marketing with Drew Neisser

Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

Making an impact with your brand with Sujani Dwarak (Thumbtack)

Making an impact with your brand with Sujani Dwarak (Thumbtack)

Optimizing your marketing mix with Rand Fishkin (SparkToro)

Optimizing your marketing mix with Rand Fishkin (SparkToro)

Making an impact with your brand with Sujani Dwarak (Thumbtack)

Longevity in marketing leadership positions with Matt Kaufman (Qualia)

Longevity in marketing leadership positions with Matt Kaufman (Qualia)

Why you should invest in social proof with Mark Huber (UserEvidence)

Why you should invest in social proof with Mark Huber (UserEvidence)

Why you should invest in social proof with Mark Huber (UserEvidence)

Why you should invest in social proof with Mark Huber (UserEvidence)

Why you should invest in social proof with Mark Huber (UserEvidence)

Why you should invest in social proof with Mark Huber (UserEvidence)

What is behavioral science and experimentation with Shirin Oreizy

What is behavioral science and experimentation with Shirin Oreizy

What is behavioral science and experimentation with Shirin Oreizy

What is behavioral science and experimentation with Shirin Oreizy

How to make testing fun with Mustafa Ibrahim (HelloFresh)

How to make testing fun with Mustafa Ibrahim (HelloFresh)

What is behavioral science and experimentation with Shirin Oreizy

What is behavioral science and experimentation with Shirin Oreizy

Videos

3

[Video] Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

[Video] Exploring the Dynamics of Content Distribution in B2B Marketing with Pranav Piyush

Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Optimizing your marketing mix with Rand Fishkin (SparkToro)

Optimizing your marketing mix with Rand Fishkin (SparkToro)

Courses

1

Marketing Measurement with Pranav Piyush

Marketing Measurement with Pranav Piyush

Invest in marketing with confidence & predictability. CMOs and CFOs use Paramark to understand marketing’s incremental impact, set budgets, run experiments, and forecast results accurately.

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articles

44

podcast episodes

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videos

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