Who this course is for:
This course is for marketing and growth leaders who already have the core skills needed to be successful in their current role but want to develop their analytical capabilities around measurement. This course will help you accelerate growth through existing and new channels and level up your career in the process.

Course outcomes:
Understand the various measurement methodologies available to you and how to pick the right one
Estimate incremental returns from marketing/growth channels
Run experiments on any marketing/growth channel
Develop forecasts that your execs will trust