Similarweb's latest whitepaper, The Secrets Behind Booking.com's Success, takes a look at the leading online travel agency for lodgings and accommodation to see how it leverages its global brand in countries around the world.

Traffic to booking.com is distributed across some of the most competitive markets such that the company is ahead of competitors like Airbnb and Expedia in places as diverse as Russia, Germany, Brazil and Australia. This report looks at Booking.com's global strategy as well as the efforts it makes in different geographic territories to build and maintain local market share.

In this whitepaper you will find:

List of top countries sending traffic to Booking.com
Digital marketing strategies per country
Global and local referral sources for Booking.com
Booking.com traffic sources in the US, Russia, the UK and Germany