Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta

Account-Based Marketing / 6sense / Videos

Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta

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Patrice Greene

Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta

Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.

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