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Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
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Patrice Greene Patrice Greene
Latané Conant Latané Conant
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
6sense 6sense

Patrice Green, CEO at Inverta, tells us what it takes to get to an account-based mindset and execute a successful ABM strategy.

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