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Mutiny Mutiny
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Boosting ICP Conversions by 4x with 6sense and Mutiny
Boosting ICP Conversions by 4x with 6sense and Mutiny
Jul 11, 2024
Toolkit
6sense 6sense
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Build Better: The Secret to High-Performing BDR Teams
Build Better: The Secret to High-Performing BDR Teams
Oct 16, 2024
Podcast Episode
6sense 6sense
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When Building a B2B Community, Don't Forget the Joy
When Building a B2B Community, Don't Forget the Joy
Mar 03, 2022
eBook
6sense 6sense
Stop Fighting About Lead Quality and Follow-up
Stop Fighting About Lead Quality and Follow-up
Oct 14, 2024
Article
6sense 6sense
How 6sense Contact Data Changed the Game for Netskope SDRs
How 6sense Contact Data Changed the Game for Netskope SDRs
May 16, 2024
Case Study
6sense 6sense
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AI SDRs: How They Can Help Your Sales Development Reps 
AI SDRs: How They Can Help Your Sales Development Reps 
Oct 01, 2024
Article
6sense 6sense
Best of Revenue Makers: Casey Carey on Account-Based Marketing
Best of Revenue Makers: Casey Carey on Account-Based Marketing
Dec 19, 2024
Article
PlayPlay PlayPlay
3 Learnings From...Latané Conant, CMO at 6sense
3 Learnings From...Latané Conant, CMO at 6sense
Mar 11, 2021
Article
6sense 6sense
6sense Intent Data: The Key to Unlocking B2B Revenue Growth
6sense Intent Data: The Key to Unlocking B2B Revenue Growth
Mar 16, 2024
Video
6sense 6sense
B2B Contact Database: What to Look For
B2B Contact Database: What to Look For
Sep 14, 2024
Article

Latest Content

6sense 6sense
Strategy Over Software: Customer-First Growth
Strategy Over Software: Customer-First Growth
Mar 19, 2025
Podcast Episode
6sense 6sense
Getting Started with AI Agents
Getting Started with AI Agents
Mar 19, 2025
Podcast Episode
6sense 6sense
S2 E15: Engage Them and They Will Come - Why We Need To Stop Begging for Meetings
S2 E15: Engage Them and They Will Come - Why We Need To Stop Begging for Meetings
Mar 19, 2025
Podcast Episode
6sense 6sense
S2 E16: Cargo Cult - The Flaw in How We Think About Leads 
S2 E16: Cargo Cult - The Flaw in How We Think About Leads 
Mar 19, 2025
Podcast Episode
6sense 6sense
Swimming Upstream The Power Of Modern Cold Calling
Swimming Upstream The Power Of Modern Cold Calling
Feb 19, 2025
eBook
6sense 6sense
European B2B Buyer Experience Webinar
European B2B Buyer Experience Webinar
Feb 19, 2025
Webinar
6sense 6sense
BDR Transformation: Strategies for Modern Sales Success
BDR Transformation: Strategies for Modern Sales Success
Feb 19, 2025
Webinar
6sense 6sense
The MQL Smackdown
The MQL Smackdown
Feb 19, 2025
Podcast Episode
6sense 6sense
The Career Transformation Episode
The Career Transformation Episode
Feb 19, 2025
Podcast Episode
6sense 6sense
B2B Influencers are Influential
B2B Influencers are Influential
Feb 19, 2025
Podcast Episode

Articles

397
5 AI Tools to Make BDRs' Jobs Easier
5 AI Tools to Make BDRs' Jobs Easier
We Need a Golden Rule Reckoning for BDRs
We Need a Golden Rule Reckoning for BDRs
Gaining Clarity (Sort of) on B2B Buying Groups
Gaining Clarity (Sort of) on B2B Buying Groups
You're Not a Railroad Company. You're a 'Ready to Buy' Identification Machine.
You're Not a Railroad Company. You're a 'Ready to Buy' Identification Machine.
Tips and Tricks for Leveraging AI Agents
Tips and Tricks for Leveraging AI Agents
How to Quickly Turn Your Research into Personalized Outreach
How to Quickly Turn Your Research into Personalized Outreach
Ready, Set, Hike: Who Will Win Revenue's Big Game?
Ready, Set, Hike: Who Will Win Revenue's Big Game?
SourceForge now integrates with 6sense
SourceForge now integrates with 6sense
Expert Roundup: How to Escape the ROI Wasteland in B2B
Expert Roundup: How to Escape the ROI Wasteland in B2B
Six AI Plays for Outbound Sales
Six AI Plays for Outbound Sales
BDRs + 6sense + Partners: So Happy Together
BDRs + 6sense + Partners: So Happy Together
The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape
The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape
BDRs Are (STILL) a BFD: A Guide to Business Development Rep Success in the Age of AI
BDRs Are (STILL) a BFD: A Guide to Business Development Rep Success in the Age of AI
Best of Revenue Makers: Kelly Wenzel's Guide to a Marketing Rebuild
Best of Revenue Makers: Kelly Wenzel's Guide to a Marketing Rebuild
5 Award-Winning B2B Marketing Trends to Watch in 2025
5 Award-Winning B2B Marketing Trends to Watch in 2025
Best Practices for Effective Cold Calling
Best Practices for Effective Cold Calling
Revenue Maker's Roundup: The Evolving World of AI Strategy
Revenue Maker's Roundup: The Evolving World of AI Strategy
A Common Hurdle to Sales and Marketing Alignment? Different Technologies
A Common Hurdle to Sales and Marketing Alignment? Different Technologies
Building Your AI Strategy for 2025: What You Really Need to Know
Building Your AI Strategy for 2025: What You Really Need to Know
How to Precision-Target Your B2B Audience Using Connected TV
How to Precision-Target Your B2B Audience Using Connected TV
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Case Studies

115
How Dremio Boosted Google Ads Pipeline by 90% with 6sense Integration
How Dremio Boosted Google Ads Pipeline by 90% with 6sense Integration
Reltio Saves 1,098 Hours of BDR Time with 6sense's AI Email Assistant
Reltio Saves 1,098 Hours of BDR Time with 6sense's AI Email Assistant
Navigating the Signalverse™ A B2B Marketer's Guide to Moving Beyond MQLs
Navigating the Signalverse™ A B2B Marketer's Guide to Moving Beyond MQLs
Dialpad Elevates Digital ABM with 6sense Professional Services 
Dialpad Elevates Digital ABM with 6sense Professional Services 
How a Leading FinTech Company Accelerated Direct Sales in a New Market Using 6sense
How a Leading FinTech Company Accelerated Direct Sales in a New Market Using 6sense
Revolutionizing ABX Strategy: JAGGAER's Journey with 6sense and 2X
Revolutionizing ABX Strategy: JAGGAER's Journey with 6sense and 2X
How Simpro is Transforming Global Revenue Generation with 6sense AI Email Agents
How Simpro is Transforming Global Revenue Generation with 6sense AI Email Agents
Bonterra's Journey with 6sense: Transforming ABM with Predictive AI and Sales Alignment
Bonterra's Journey with 6sense: Transforming ABM with Predictive AI and Sales Alignment
How FireMon Optimizes Multi-Channel Campaigns with 6sense Audience Workflows
How FireMon Optimizes Multi-Channel Campaigns with 6sense Audience Workflows
From Intuition to Intelligence: How ScienceLogic Achieved 4X Faster Sales Velocity with 6sense
From Intuition to Intelligence: How ScienceLogic Achieved 4X Faster Sales Velocity with 6sense
How Coveo Transformed Their Targeting and GTM Strategy Using 6sense
How Coveo Transformed Their Targeting and GTM Strategy Using 6sense
From Data Chaos to Marketing Magic: How ExtensisHR Transformed its GTM Strategy with 6sense
From Data Chaos to Marketing Magic: How ExtensisHR Transformed its GTM Strategy with 6sense
Customer Story Hour Recap: How ScienceLogic Accelerates Success with AI-Powered Predictive Models
Customer Story Hour Recap: How ScienceLogic Accelerates Success with AI-Powered Predictive Models
Corporate Visions: From Intent to Impact - A 6sense Success Story
Corporate Visions: From Intent to Impact - A 6sense Success Story
Conversational Email Saves Hundreds of Hours for Large Tech Company
Conversational Email Saves Hundreds of Hours for Large Tech Company
NinjaCat Boosts Brand Awareness While Reducing Advertising Costs with 6sense 
NinjaCat Boosts Brand Awareness While Reducing Advertising Costs with 6sense 
Alignment, Insight, Action: How Lyra Health Achieved GTM Harmony with 6sense 
Alignment, Insight, Action: How Lyra Health Achieved GTM Harmony with 6sense 
5 Steps to ABM Success: Flexential's Case Study
5 Steps to ABM Success: Flexential's Case Study
From Stealth to Series B: Elisity Achieves Hypergrowth with 6sense
From Stealth to Series B: Elisity Achieves Hypergrowth with 6sense
Customer Story Hour Recap: Optimizing the Buyer Journey with 6sense and Folloze  
Customer Story Hour Recap: Optimizing the Buyer Journey with 6sense and Folloze  
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eBooks

84
Swimming Upstream The Power Of Modern Cold Calling
Swimming Upstream The Power Of Modern Cold Calling
The Manufacturing Playbook for Account-Based Marketing & Sales 
The Manufacturing Playbook for Account-Based Marketing & Sales 
A Guide to Sales Prospecting Templates
A Guide to Sales Prospecting Templates
6sense Data Workflows Enrichment
6sense Data Workflows Enrichment
Buying AI for B2B: Checklist for Evaluating Vendors
Buying AI for B2B: Checklist for Evaluating Vendors
5 Recipes for Creating Effective, Perfectly Timed LinkedIn Ad Campaigns with 6sense
5 Recipes for Creating Effective, Perfectly Timed LinkedIn Ad Campaigns with 6sense
AI for Account-Based Marketing: Personalize and Scale ABM Strategies
AI for Account-Based Marketing: Personalize and Scale ABM Strategies
How to Use AI for Lead Generation
How to Use AI for Lead Generation
Craft Account-Based Marketing Campaigns with Modern Tactics
Craft Account-Based Marketing Campaigns with Modern Tactics
AI Marketing Agents: A Practical Guide
AI Marketing Agents: A Practical Guide
The Lead-Based Approach Has Failed Us: It's Time to Move On 
The Lead-Based Approach Has Failed Us: It's Time to Move On 
Quick Guide: The Differences Between DMPs, CRMs & CDPs
Quick Guide: The Differences Between DMPs, CRMs & CDPs
How To: Fix Revenue Leakage & Maximize Return On Investment
How To: Fix Revenue Leakage & Maximize Return On Investment
How To: Do ABM Personalization the Right Way
How To: Do ABM Personalization the Right Way
Quick Guide: Using Sales Intelligence to Improve Processes and Results
Quick Guide: Using Sales Intelligence to Improve Processes and Results
The B2B CMO's Guide to Growth Marketing
The B2B CMO's Guide to Growth Marketing
How To: Create Relevant B2B LinkedIn Ads
How To: Create Relevant B2B LinkedIn Ads
How To: Move Past MQLs and Implement Customer-Focused, Account-Based Lead Generation
How To: Move Past MQLs and Implement Customer-Focused, Account-Based Lead Generation
The Guide to Pipeline Intelligence
The Guide to Pipeline Intelligence
Common ABM Challenges and How to Solve Them
Common ABM Challenges and How to Solve Them
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Infographics

2

Others

1

Podcast Episodes

115
Strategy Over Software: Customer-First Growth
Strategy Over Software: Customer-First Growth
Getting Started with AI Agents
Getting Started with AI Agents
S2 E16: Cargo Cult - The Flaw in How We Think About Leads 
S2 E16: Cargo Cult - The Flaw in How We Think About Leads 
S2 E15: Engage Them and They Will Come - Why We Need To Stop Begging for Meetings
S2 E15: Engage Them and They Will Come - Why We Need To Stop Begging for Meetings
The Career Transformation Episode
The Career Transformation Episode
B2B Influencers are Influential
B2B Influencers are Influential
The MQL Smackdown
The MQL Smackdown
Generative AI: MarTech's Final Frontier?
Generative AI: MarTech's Final Frontier?
S2 E14: The "ABM" Value Chain: Best Practices Along the Path From Buyer Identification to Closed-Won Deal
S2 E14: The "ABM" Value Chain: Best Practices Along the Path From Buyer Identification to Closed-Won Deal
What Account Based Marketing Looks Like 2025
What Account Based Marketing Looks Like 2025
S2 E13: The Tyranny of Information: More About the Problem of Information Overload for Buyers
S2 E13: The Tyranny of Information: More About the Problem of Information Overload for Buyers
S2 E11: Leveraging Intent Data to Enable the Buying Team
S2 E11: Leveraging Intent Data to Enable the Buying Team
S2 E12: Shaping the Buying Journey: Understanding the Inscape of B2B Accounts
S2 E12: Shaping the Buying Journey: Understanding the Inscape of B2B Accounts
The AI Agents Are Coming
The AI Agents Are Coming
Best of Revenue Makers: Heidi Melin on What's on Every CMO's Mind
Best of Revenue Makers: Heidi Melin on What's on Every CMO's Mind
S2 E10: The Co-dependent Relationship Between Marketing & Sales
S2 E10: The Co-dependent Relationship Between Marketing & Sales
50 #!$* Episodes!? What Have We Learned?
50 #!$* Episodes!? What Have We Learned?
The Transformational Power of Brand
The Transformational Power of Brand
The Give a SH#! Episode
The Give a SH#! Episode
Marketing Gets Personalized
Marketing Gets Personalized
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Reports

27
Revenue Marketing Automation Solutions Matrix Report
Unlocked
Revenue Marketing Automation Solutions Matrix Report
The Anonymous Research Phase? It's Actually the Decision Phase for B2B Buyers.
The Anonymous Research Phase? It's Actually the Decision Phase for B2B Buyers.
APAC B2B Buyer Research Report 2024 | Green Hat
Unlocked
APAC B2B Buyer Research Report 2024 | Green Hat
2024 European B2B Buyer Experience Report
2024 European B2B Buyer Experience Report
How Large (>$700k) B2B Purchases Are Different From Smaller Ones
How Large (>$700k) B2B Purchases Are Different From Smaller Ones
Report Highlight: Bringing Anonymous Buyers Into the Light
Unlocked
Report Highlight: Bringing Anonymous Buyers Into the Light
B2B Revenue & Growth in the Age of AI: 6sense's 2023 Annual Report
B2B Revenue & Growth in the Age of AI: 6sense's 2023 Annual Report
The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 | 6sense
The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 | 6sense
How Much are Marketers Making? Marketing Compensation Report Has Some Surprises
Unlocked
How Much are Marketers Making? Marketing Compensation Report Has Some Surprises
The 2024 Account-Based Marketing Benchmark
The 2024 Account-Based Marketing Benchmark
2024 BDR Appreciation Week Report and Benchmark
2024 BDR Appreciation Week Report and Benchmark
2023 Compensation Report for B2B Marketing Roles: How Much Are Marketers Making?
2023 Compensation Report for B2B Marketing Roles: How Much Are Marketers Making?
Out of SIght, Almost out of Mind
Out of SIght, Almost out of Mind
2023 Annual Report: Unlocking The Revenue Potential of AI for B2B
2023 Annual Report: Unlocking The Revenue Potential of AI for B2B
2023 State of the BDR Report
2023 State of the BDR Report
The Impact of ABM and Measurement on Companies' Financial Performance
The Impact of ABM and Measurement on Companies' Financial Performance
6sense named a Leader in the 2022 Gartner® Magic Quadrant™ for ABM
6sense named a Leader in the 2022 Gartner® Magic Quadrant™ for ABM
Doing One Thing, Measuring Another
Doing One Thing, Measuring Another
Magic Quadrant for Account-Based Marketing Platforms
Magic Quadrant for Account-Based Marketing Platforms
Forrester - The Total Economic Impact (TEI) of 6sense Revenue AI -
Forrester - The Total Economic Impact (TEI) of 6sense Revenue AI -
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Toolkits

9

Videos

107
S2 E6: When Water Is Not Wet: Why There's No Such Thing as a Good Lead
S2 E6: When Water Is Not Wet: Why There's No Such Thing as a Good Lead
The Value of 6sense for Revenue Operations
The Value of 6sense for Revenue Operations
Nail the B2B Target With Your Digital Advertising
Nail the B2B Target With Your Digital Advertising
S2 E2: The Point of First Contact Constant
S2 E2: The Point of First Contact Constant
From the Age of Digital to the Age of Account-Based Everything Craig Rosenberg - Cofounder & Chief Analyst at TOPO
From the Age of Digital to the Age of Account-Based Everything Craig Rosenberg - Cofounder & Chief Analyst at TOPO
Achieving ROI with Tom Pisello, Chief Evangelist at Mediafly
Achieving ROI with Tom Pisello, Chief Evangelist at Mediafly
The Rise of Revenue Operations with Cornelius Willis of Clari
The Rise of Revenue Operations with Cornelius Willis of Clari
Revenue Marketing meets Customer Experience with Ashley Stepien, VP of Marketing at Webflow
Revenue Marketing meets Customer Experience with Ashley Stepien, VP of Marketing at Webflow
BDRs/SDRs are a BFD with Dan Gottlieb, Analyst at TOPO
BDRs/SDRs are a BFD with Dan Gottlieb, Analyst at TOPO
Breaking Through the Noise with Allison Snow, Senior Analyst for Forrester
Breaking Through the Noise with Allison Snow, Senior Analyst for Forrester
Account-based Triggered Plays | talkingsense with Winning by Design's Shari Johnston
Account-based Triggered Plays | talkingsense with Winning by Design's Shari Johnston
Building the Revenue Collective with Sam Jacobs
Building the Revenue Collective with Sam Jacobs
Driving Pipeline Growth Through Marketing-Sales Collaboration 
Driving Pipeline Growth Through Marketing-Sales Collaboration 
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
Transitioning from Leads-Based to Account-Based Marketing with Patrice Greene, CEO of Inverta
Making PG Tuesdays a Weeklong Effort
Making PG Tuesdays a Weeklong Effort
Episode 10: How to Stop Fooling Yourself & Get Ahead in B2B | The Science of B2B with Kerry Cunningham
Episode 10: How to Stop Fooling Yourself & Get Ahead in B2B | The Science of B2B with Kerry Cunningham
How Our Demand Generation Team Leverages Conversational Email to Create Predictable Pipeline
How Our Demand Generation Team Leverages Conversational Email to Create Predictable Pipeline
Our Marketing Team Shares How to Get Started with Personalization
Our Marketing Team Shares How to Get Started with Personalization
How Our Marketing Team Runs Facebook Advertising Using 6sense
How Our Marketing Team Runs Facebook Advertising Using 6sense
How Our Marketing Team Generates Demand With No Forms On Site
How Our Marketing Team Generates Demand With No Forms On Site
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Webinars

97
European B2B Buyer Experience Webinar
European B2B Buyer Experience Webinar
BDR Transformation: Strategies for Modern Sales Success
BDR Transformation: Strategies for Modern Sales Success
Is My Job Going Away? Real Answers for Real BDRs
Is My Job Going Away? Real Answers for Real BDRs
Level Up: Account-Based Personalization & Email
Level Up: Account-Based Personalization & Email
B2B Buyer Experiences in Manufacturing
B2B Buyer Experiences in Manufacturing
B2B Buyer Experiences in Financial Services
B2B Buyer Experiences in Financial Services
6 Winning AI Plays for Automating Outbound
6 Winning AI Plays for Automating Outbound
Cold Calling Sucks (And That's Why It Works!)
Cold Calling Sucks (And That's Why It Works!)
Level Up: Account-Based Digital Advertising
Level Up: Account-Based Digital Advertising
Building Your AI Strategy for 2025
Building Your AI Strategy for 2025
The Demise of the Marketing Automation Platform: Insights from Research In Action
The Demise of the Marketing Automation Platform: Insights from Research In Action
Level Up: ABM & Content Marketing
Level Up: ABM & Content Marketing
A Radical New View of How Deals are Won and Lost: The 2024 Global B2B Buyer Experience Report
A Radical New View of How Deals are Won and Lost: The 2024 Global B2B Buyer Experience Report
Customer Story Hour Recap: How ArcherPoint Built an ABM Center of Excellence with 6sense
Customer Story Hour Recap: How ArcherPoint Built an ABM Center of Excellence with 6sense
Level Up: The 5-Step Account-Based Formula
Unlocked
Level Up: The 5-Step Account-Based Formula
LEVEL 3: The 5-Step Account-Based Formula
LEVEL 3: The 5-Step Account-Based Formula
B2B Strategies for the Defensive Buyer
B2B Strategies for the Defensive Buyer
Measuring What Matters: Using Dashboards & Data to Uncover Pipeline & Revenue
Measuring What Matters: Using Dashboards & Data to Uncover Pipeline & Revenue
Level Up: Why Go Account-Based? + ABM Success Stories
Level Up: Why Go Account-Based? + ABM Success Stories
Customer Story Hour Recap: How Expereo Achieves Global Hyper Localization with 6sense 
Customer Story Hour Recap: How Expereo Achieves Global Hyper Localization with 6sense 
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