For most revenue leaders, TikTok has been like that oil change your car dealership keeps reminding you to come in for, but just haven't quite gotten around to yet. Plus, the economy is beginning to show some real signs of weakness, which has senior marketers staring down the barrel of tough choices on budget and resources. So, in this environment, why would you prioritize a platform that focuses on song and dance, right? We want to challenge your thinking.