The Generative AI Statistics Shaping Marketing & Creative in 2024
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9 min read
The Generative AI Statistics Shaping Marketing & Creative in 2024

AI isn't a trend. It's here to stay. In fact, there are more online searches for AI-related topics than for Taylor Swift. Recognizing generative AI's transformative impact, marketing and advertising have the highest adoption rates. How's this taking shape and what's happening right now? This article brings together several major studies alongside Superside's own data from completing more than 500 AI-Enhanced Creative projects and poll results from our recent AI summit, The Infinite Canvas, to recap the current statistics reflecting the state of AI adoption among marketers and creatives.

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