Posted Nov 17, 2020
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2 min read
What is a Reasonable ROI to Expect From Retargeting Ads?
Retargeting ads use data to reach customers who leave your website without converting. E-commerce campaigns can also benefit from retargeting ads in cases where online sales are driven by promotional messaging. For instance, Basis DSP can help you reach customers who have abandoned a shopping cart, and might come back to complete the sale if offered a discount
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