SEO is as essential for your press release as it is for other content.

Since consumers look for brands online, optimizing your press release for SEO
holds more importance than ever. It can help your customers learn about your
brand through various online sources. Press releases can even get featured in
Google news and get shared on social media.

> "71% of journalists confirmed that news and press releases are one of the top
content they want to receive from brands."
- Cision [https://www.ci